News
Sep 9, 2026
•
2 min read
The self-funded app keeps logging fast on iPhone and Android, while its Pro portal turns training history into strength, workload and recovery views.
Sep 4, 2026
1 min read
Jams is expanding its frozen Protein PB&J lineup with a creamy new Banana flavor.
Alani Nu’s fan-favorite fall energy drink is getting a new bulk format at Costco.
WOLFpak is bringing superhero nostalgia to the gym with a new Power Rangers-inspired tactical backpack.
Share Aura is evolving beyond workout graphics with a major update built around connecting, discovering, and sharing with other athletes.
Blaze is turning the water bottle into a standalone hydration tracker built specifically for athletes.
Garmin is upgrading its flagship outdoor smartwatch lineup with the new fēnix 9, combining advanced training, mapping, health, and adventure features in a premium multisport watch.
Bare Performance Nutrition is making caffeinated race-day fueling easier with a new Go Gel CAF Variety Pack featuring all three of its caffeinated flavors.
Anabar has reformulated one of its fan-favorite protein bars, bringing Fruity Cereal Crunch back with a softer center, white chocolate coating, and even more cereal crunch.
Basic Supplements is expanding its performance lineup with Basic EAA, combining all nine essential amino acids with nearly 1,000mg of electrolytes in one intra-workout formula.
FlavCity is welcoming fall with the return of its Pumpkin Spice Latte Protein Smoothie, combining real pumpkin, coffee, and seasonal spices with 25g of protein.
Aug 27, 2026
Customers can enter product lot numbers into a brand-run tracker, with a year's supply offered to anyone who finds a match.
Customers at 10 UK locations can now add Vanilla Impact Whey Isolate to any shake in Little or regular portions.
The zero-sugar 16-ounce energy drink brings the candy flavor to RYSE's 200-milligram caffeine formula.
The 12-ounce shakes list 30 grams of protein and less than 1 gram of sugar, but David has not announced a formal rollout.
Optimum Nutrition is giving its longtime Micronized Creatine a major flavor expansion with Mango Orange, Strawberry, and Watermelon Lime.
Haley and Hanna Cavinder are expanding into supplements with Go-Two, a new wellness brand launching with Debloat and Sleep Support drink mixes.
Good Protein is combining hydration and protein in a new clear drink mix launching in Pink Lemonade, Peach Rings, and Watermelon Candy.
Jocko Fuel is getting ready for fall with the return of its seasonal Pumpkin Spice ready-to-drink protein shake.
David Protein is bringing back its limited-edition Pumpkin Spice Gold Bar for fall, pairing seasonal flavor with the brand’s signature protein-heavy macros.
Aug 25, 2026
Barebells is taking its campfire-inspired protein bar beyond a limited retail debut with wider summer availability.
Just one year after acquiring WK Kellogg, Ferrero is expanding its breakfast portfolio again with the purchase of Purely Elizabeth.
Bucked Up is kicking off fall with two new limited-edition energy drinks inspired by classic seasonal flavors.
Purely Puff'd Up is taking protein beyond bars and shakes with a marshmallow built for everyday recovery.
RYSE is bringing another Little Debbie favorite to the protein aisle with a brand-new fall-inspired collaboration.
