News
May 21, 2026
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2 min read
The men's personal care brand joins Vought International to bottle Homelander's signature substance into a limited-edition bar.
The chain is bundling its new RTD Coffee & Protein launch with a Kahlana Barfield Brown-designed weighted vest and a four-week movement challenge.
1 min read
Christian McCaffrey is helping drive the rise of While On Earth as the brand expands deeper into premium performance sportswear.
Ghost is expanding beyond cans with new portable energy stick packs.
Kodiak is expanding its frozen breakfast lineup with a new high-protein sandwich.
Wicked Cutz is bringing bakery-inspired flavor to bacon jerky with a new Cinnabon collaboration.
BODYARMOR is adding a sour candy-inspired flavor to its hydration lineup for summer.
C4 Energy is adding another Hawaiian Punch flavor to its growing collaboration lineup.
PuckerFuel is turning extreme sour candy culture into a full-performance pre-workout experience.
Barebells is leaning further into the growing protein soda category with a new cola-inspired launch.
Jocko Fuel is bringing dessert-inspired flavor into the ready-to-drink protein category with its newest launch.
One ultrarunner just completed 4,000 laps around a high school track in one of the most mentally brutal endurance feats imaginable.
May 14, 2026
Ghost has officially brought back its Sour Strips collaboration flavor for good.
Barebells expanded its protein bar lineup with a new Banana Bread flavor.
Protein Pints is bringing a new Fudge Brownie flavor exclusively to Sprouts.
Panda Supplements is pushing stimulant levels higher with its new Scorpion Venom pre-workout.
Grizzly Energy is expanding with three new exclusive flavors at The Vitamin Shoppe.
My Cookie Dealer is bringing donut-inspired flavor to the protein pastry category.
Applied Nutrition is bringing its Chiquita protein collaboration stateside.
LMNT is adding caffeine to its electrolyte lineup with a new tea-inspired flavor.
Clean Simple Eats is expanding into recovery with a new creatine and glutamine supplement.
Wicked Cutz is blending breakfast flavors with heat in a new Tapatío collaboration.
May 11, 2026
May's Lift Box is absolutely LOADED and does not disappoint. See what's inside.
May 6, 2026
The former UFC champion is entering the energy drink category with a formula that leans on BHB ketones and Cognizin
The classic physique star teams with the apparel brand for a vintage-inspired drop built around the bodybuilding mindset.
