News
Three sizes, athlete-first storage, and design DNA pulled straight from one of Nike’s most iconic shoes.
A new community app lets fitness minded travelers review hotel gyms and find nearby studios before they book.
Berry, Vanilla, and Choco cans bring 24 grams of protein with low sugar and a tighter calorie range than the classic Barebells milkshake.
A 30 gram milk protein shake hits Costco Canada at a price that is hard for competitors to touch.
A new tropical fruit and cream flavor joins VALR’s creamy lineup with pre-orders live now.
Monster is removing the Reign name and positioning Storm as its own standalone clean energy brand.
Monster’s throwback energy brand expands beyond Original and True Blue for the first time in a long time.
A celebratory limited edition can brings rare champagne bellini vibes to a functional energy formula.
The original MRE bar is coming back leaner, richer, and built to compete with the best tasting bars on shelf.
European standout name Vilgain eyes the US for expansion plans
A new advisory council and annual science report are the next steps in making fitness racing Olympic official.
The online grocer is going dry and replacing its booze aisle with more than 100 zero proof options.
High traction grip, NITROFOAM Elite cushioning and a carbon plate are tuned for sleds, runs and wall balls in one shoe.
Two ounce bottles pair 200 milligrams of caffeine with frozen treat collabs for game day fuel.
The slow release Molk RTD gets a cereal milk twist for people who want nostalgia with their macros.
Playboy Energy Drink targets Gen Z with cheeky names, 30 calories and full strength caffeine.
Chocolate, Caramel Apple, Coconut Cream Pie and Horchata let you treat your oats and yogurt like a cheat meal.
Chris Bumstead’s energy drink gets a juicy summer classic that is sticking around as a permanent option.
From GLP 1 friendly bowls to a simple cup of grilled chicken, Chipotle is going hard after protein focused diners.
The cookie plug turns toaster pastry nostalgia into a macro friendly breakfast or snack.
Hundreds of drones transformed the landmark into a playable screen for the Tetris grand final.
The breakfast classic joins the protein wave with 9 grams of protein per serving.
The functional snack leader squeezes a classic sandwich experience into a 20 gram protein bar.
The fitness apparel giant teams up with Bum Energy for a store only energy drink drop.
