News
Prime goes from hydration to energy to protein, entering the RTD shake wars with three classic flavors.
A new dedicated experience aims to ground health answers in your data, with b.well powering medical record access.
Two decades after selling, Mastrov is back as owner and executive chair alongside LongRange Capital.
GymNation’s “world’s highest gym class” puts a 30-minute training session 2,200 feet above Riyadh.
A burrito-size tortilla uses wheat protein isolate and beef tallow to hit macro-friendly numbers under 100 calories.
Buffalo, BBQ and ketchup meet dessert syrups like dulce de leche and cookies and cream, mostly at zero calories.
A new Soft Bar flavor stacks fluffy marshmallow on top of crunchy peanut caramel and lands at 16g protein.
Target is adding thousands of new wellness items and pushing more trend-forward routines under $10.
The 2025 to 2030 Dietary Guidelines add an inverted pyramid and a stricter stance on ultra-processed foods and added sugars.
Dunkin is using a new “Protein Milk” base to power five winter drinks, including Megan’s Mango.
More than 25,000 pounds of stolen product was found in a Bridgeview warehouse, and the investigation is still active.
A Taylor Swift inspired group fitness class is selling out fast and preparing to expand into new cities.
Fitness vacations are evolving from yoga retreats to full training itineraries at sea.
A high protein flavored milk format continues to grow as brands chase “drink your protein” habits.
Bronze drops the protein slightly but keeps the calories tight and adds a full crunchy chocolate coating.
A new permanent flavor joins the Phorm Energy lineup with a silver can and a sweet citrus taste.
The cereal brand moves into a Pop Tart style format with three flavors and a familiar macro first approach.
The long teased flavor is live now with 200mg caffeine, zero sugar, and a deeper cherry cola vibe.
A new “clean hydration” drop uses a subscription based Insider Club model and leans hard into testing and compliance.
A new curated menu makes it easier to order lettuce wraps, gluten free options, and higher protein builds without doing the math.
Three sizes, athlete-first storage, and design DNA pulled straight from one of Nike’s most iconic shoes.
A new community app lets fitness minded travelers review hotel gyms and find nearby studios before they book.
Berry, Vanilla, and Choco cans bring 24 grams of protein with low sugar and a tighter calorie range than the classic Barebells milkshake.
A 30 gram milk protein shake hits Costco Canada at a price that is hard for competitors to touch.
