News
Jun 10, 2026
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1 min read
June's Lift Box is packed to the brim and does not disappoint. See what's inside.
2 min read
The GOAT's latest brand-building play leans into a surging hydration market, anchored by the first certified organic chocolate coconut water on the market.
The protein-cereal brand continues its push beyond cereal, launching a gluten-free Protein Oatmeal in two classic flavors, now on shelves at Walmart.
Jesse Itzler's genre-bending wellness festival returns to Rome, Georgia, September 18–20, 2026, with tons of new programming.
The Boston startup SOND exited stealth with $7 million and is now taking pre-orders for an AI-powered in-ear system that doesn't just track sleep.
The 20-piece activewear collection just launched and fans are not holding back online.
Liquid I.V. is swinging into summer with a new Spider-Man collaboration featuring two exclusive flavors.
3D Energy is leaning into dessert-inspired flavors with a new Raspberry Sorbet release.
Lenny & Larry’s is bringing candy bar-inspired indulgence to the protein snack aisle.
LUNA is preparing to launch a wearable designed to help users better manage stress, recovery, and performance.
Bucked Up is adding a carnival-inspired twist to its RTD lineup with a new limited-edition Cotton Candy flavor.
Panda Supplements is moving beyond traditional sports nutrition with a dual wellness launch focused on energy, recovery, and long-term health.
BODYARMOR is entering a new category with a sparkling hydration drink designed to go beyond workouts and into everyday routines.
Alpha Lion is bringing one of the most recognizable candy flavors to its Burn2O lineup with the launch of Sour Gummy Worm.
PopCorners is getting a protein upgrade as PepsiCo expands the brand into one of the fastest-growing categories in snacking.
Applied Nutrition is expanding its manufacturing capabilities through the acquisition of Nutrablend.
Jun 3, 2026
The maker of Built Puff reskins a fan favorite and drops an unnamed "monstrous surprise" flavor ahead of Minions & Monsters movie release.
The surprise flagship is 40% smaller and launches alongside a major software push into blood pressure and AI-enabled care.
Bucked Up is entering the snack aisle with a new protein popcorn lineup.
Barebells is rewarding loyal customers with a new membership program.
Wilde is entering a new category with the launch of protein-packed crackers.
Panda Supplements is bringing cereal-inspired flavor to its Fuel Premium Protein lineup.
David Protein is once again challenging expectations by launching a portable canned cod product built entirely around protein efficiency.
Arrae is bringing its popular bloating support formula into gummy form with a new Peach Lemon release designed for on-the-go digestive relief.
Grüns is bringing one of summer’s most recognizable flavors to its superfood gummies through a new collaboration with Popsicle.
