News
May 14, 2026
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1 min read
Ghost has officially brought back its Sour Strips collaboration flavor for good.
Barebells expanded its protein bar lineup with a new Banana Bread flavor.
Protein Pints is bringing a new Fudge Brownie flavor exclusively to Sprouts.
Panda Supplements is pushing stimulant levels higher with its new Scorpion Venom pre-workout.
Grizzly Energy is expanding with three new exclusive flavors at The Vitamin Shoppe.
My Cookie Dealer is bringing donut-inspired flavor to the protein pastry category.
Applied Nutrition is bringing its Chiquita protein collaboration stateside.
LMNT is adding caffeine to its electrolyte lineup with a new tea-inspired flavor.
Clean Simple Eats is expanding into recovery with a new creatine and glutamine supplement.
Wicked Cutz is blending breakfast flavors with heat in a new Tapatío collaboration.
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The former UFC champion is entering the energy drink category with a formula that leans on BHB ketones and Cognizin
The classic physique star teams with the apparel brand for a vintage-inspired drop built around the bodybuilding mindset.
A major contract puts WHOOP at the center of the Navy's fatigue and readiness program after a high-profile dispute with Oura.
The colostrum brand is moving from powder jars into ready-to-drink cans with a fully bioactive formula.
BPN is set to enter the canned energy drink category as Nick Bare shares a first look at a Cherry Limeade product.
KAEX is combining multiple performance categories into one drink.
Rally is entering hydration with a pickle juice-based performance shot.
Prime Bites is back at Target with a new rice treat format.
Steak ’n Shake is moving its entire menu to grass-fed beef.
Axe & Sledge is bringing cereal-inspired flavor to its Farm Fed protein.
Alpha Lion just added a tropical fruit blend to its Superhuman Burn lineup with the release of Dragon Punch.
A barrier once considered impossible has officially fallen in one of the biggest moments in endurance history.
RAW is stepping into the carb category with a flavored cream of rice built for performance and daily fueling.
Liquid I.V. is tapping into nostalgia with a candy-inspired flavor built for hydration and performance.
