News
Aug 8, 2026
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1 min read
Urban Iron is preparing for its next series of fitness crawls, bringing together running, workouts, and community in one event.
On is expanding beyond performance running with a new recovery shoe designed for all-day comfort.
Axe & Sledge is upgrading its health lineup with a more advanced omega-3 supplement.
Inno Supps is making daily stress support easier with new KSM-66 Ashwagandha gummies.
Unwell is bringing fall flavors to the energy aisle with a limited-edition Apple Cider Donut release.
FlavCity is bringing lemon meringue pie flavors to the protein category with a limited-edition collaboration alongside WeightWatchers.
Arms Race Nutrition is growing its Foundation Protein lineup with two new dessert-inspired flavors: Cookies & Cream and Apple Fritter.
Nello is expanding its functional energy lineup with Apple Rush, a crisp new flavor now arriving at Target.
Jocko Fuel has revamped its hydration lineup with Rapid Hydration+, a redesigned electrolyte stick built specifically for hard training and endurance.
One of the year's most anticipated protein collaborations has officially landed on Walmart shelves.
Jul 31, 2026
2 min read
The upgraded Daily Health Drink folds 5g of creatine plus HMB and zinc carnosine into AG1's core formula, at $99 a month, a 25% premium over AG1 Next Gen.
The $199.99 fabric band tracks health, sleep, and recovery around the clock and takes direct aim at Whoop by skipping the membership fee.
The brand's Summer Series brings free outdoor yoga, Pilates, and Sculpt classes to seven US cities through early September, with registration open now.
The frozen dessert pints pack 30g of protein for 210 to 260 calories and land nationwide at Target for $7.99, the brand's first retail expansion.
The Air Zoom Hyperslide is the second product from Nike and Hyperice's recovery partnership, pairing Air Zoom cushioning with a magnetic pod that heats and vibrates the top of the foot.
Jul 29, 2026
BUILT is expanding its Puff lineup with a tropical-inspired protein bar just in time for summer.
Starbucks is bringing protein to one of its most iconic blended beverages.
Nestlé is taking one of the food industry's biggest clean-label steps by removing artificial dyes from every product worldwide.
OWYN is bringing its plant-based nutrition expertise to kids with a new line of protein shakes.
Panda Supplements is bringing one of the year's biggest dessert trends to the protein category with the launch of its new Dubai Chocolate flavor.
PRIME is bringing one of breakfast's most recognizable flavors into the protein category with its first-ever Pop-Tarts collaboration.
GNC is giving one of its flagship protein powders a seasonal twist with the launch of a limited-edition Apple Crisp flavor.
Seeq is adding another refreshing option to its clear protein lineup with the launch of Raspberry Iced Tea.
Lunchly is expanding beyond lunch kits with a new frozen sandwich line featuring three protein-packed flavors.
LMNT is bringing its sparkling electrolyte drinks to Costco in a new warehouse-exclusive variety pack.
