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SEEQ Switches Up Sweeteners: Sucralose Out, Monk Fruit and Stevia In

SEEQ Switches Up Sweeteners: Sucralose Out, Monk Fruit and Stevia In

What the switch means for the brand, consumers and the clear whey category

News

Bucked Up Introduces Creatine Candy

Bucked Up Introduces Creatine Candy

A new way for everyday gym goers to take one of the most researched supplements in sports nutrition

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RYSE Intros Maple Glazed Donut Protein for Black Friday

RYSE Intros Maple Glazed Donut Protein for Black Friday

A dessert inspired flavor that brings indulgence and performance together

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Applied Nutrition Releases ABE Slush Puppie Collaboration

Applied Nutrition Releases ABE Slush Puppie Collaboration

The nostalgic frozen drink flavor enters pre workout and energy drinks

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Monster Announces FLRT, a Female Focused Energy Drink

Monster Announces FLRT, a Female Focused Energy Drink

A new direction in 2026 for the brand built around flavor, function, and a fast growing audience

News

Magic Spoon Launches Hot Chocolate Protein Cereal

Magic Spoon Launches Hot Chocolate Protein Cereal

A richer winter flavor added to the brand’s high protein lineup

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SKIMS Signals Its Next Big Move With a Push Into Wellness

SKIMS Signals Its Next Big Move With a Push Into Wellness

A brand built on apparel foundations now looks toward lifestyle and performance

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Yeti’s Helimix Acquisition Signals a Serious Move Into Fitness Drinkware

Yeti’s Helimix Acquisition Signals a Serious Move Into Fitness Drinkware

What the thirty eight million dollar deal means for shaker bottles and the gym crowd

News

Ghost Energy Brings Blue Raspberry to the United States

Ghost Energy Brings Blue Raspberry to the United States

A flavor driving a lot of hype to close out 2025

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Jolt & Redcon1 Teaming Back Up

Jolt & Redcon1 Teaming Back Up

Jolt & Redcon1 are Bringing Back Root Beer Energy — And It Might Just Be Epic

News

Fitzels - The Protein Packed Snack of Your Dreams

Fitzels - The Protein Packed Snack of Your Dreams

Available in five seasoned flavors, these high-protein pretzels are here to lay the snack down.

News

From Unwell to Unstoppable: Alex Cooper’s RTD Launch

From Unwell to Unstoppable: Alex Cooper’s RTD Launch

Looking for a quick electrolyte boost? Unwell might just become your new best friend.

News

David Protein Goes Deep Sea: The Most Unexpected Launch of the Year

David Protein Goes Deep Sea: The Most Unexpected Launch of the Year

David Protein redefines what a protein brand can deliver to the Consumer Packaged Goods (CPG) market with the launch of cod filets.

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Meet the Brezza Supermix - The Future of Protein Shakes

Meet the Brezza Supermix - The Future of Protein Shakes

Ready to take your protein shake game to new levels?

Breaking

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GHOST Flavor Licensing Agreement Ends: What It Means

GHOST Flavor Licensing Agreement Ends: What It Means

As Mondelez parts ways with GHOST after a groundbreaking 7-year licensing run, the future of iconic flavor collaborations is halted.

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