News
Apr 16, 2026
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2 min read
Liquid Death is leaning even harder into absurd licensed flavors.
1 min read
Protein soda continues to see innovation and growth across retail.
Unilever is acquiring greens gummy brand Grüns in a billion-dollar deal.
Catalina Crunch is shrinking its protein cereal into snackable formats.
Panda Supplements is adding a cookie-inspired flavor to its isolate protein line.
Axe & Sledge is bringing back its French Toast Sticks protein flavor for a limited run.
Sweet Gains is adding a mango flavor to its protein ice cream lineup.
AfterDark is entering the amino category with a multi-function formula called Dripnosis.
Axe & Sledge is rolling out a new candy-inspired flavor called Cluster Candies.
Jocko Fuel is leaning into a more distinctive flavor profile for spring with a limited-batch Horchata version of Jocko Mölk.
Apr 10, 2026
3 min read
Diplo’s Run Club is back with a bigger national footprint, adding new cities while bringing back several of its strongest returning markets.
Apr 9, 2026
The lawsuit that challenged David Protein’s nutrition labels is over, for now.
AGAPE is trying to build an energy drink brand around faith identity first, not just flavor or caffeine.
BUM Energy is adding one of the biggest mainstream retail names to its expansion push.
Khloud is moving beyond popcorn and into chips, giving Khloé Kardashian’s snack brand its first real cross-category expansion.
Lucky Energy is tapping into frozen-drink nostalgia while also changing its package format for the first time.
Instant Hydration is chasing nostalgia with a licensed ICEE collaboration that moves hydration powder into convenience-store flavor territory.
Liquid I.V. leaned into the internet’s obsession with pickle juice and turned a prank into a real limited-edition launch.
Barebells is bringing one of its seasonal European-style flavors to the U.S., and it is doing it with an exclusive retail setup.
Most functional drink brands are still trying to keep you wired. Blue Bear is trying to own the opposite side of the day.
Bucked Up is expanding beyond traditional energy with two new canned lines built for different use cases.
Apr 1, 2026
RYSE is getting ready to make a splash in the protein RTD game.
GymNation is trying to turn post-workout recovery into a social experience with one of the strangest fitness concepts of the year.
Gorilla Mind and YoungLA are blending energy-drink utility with coffee-shop positioning in latest collab.
Prime is pushing deeper into performance nutrition with a protein shake that adds shelf-stable creatine.
