News
Ryse might be taking its brand beyond supplements—and into the freezer aisle.
Ghost is lining up another major soda collab—and this one’s instantly recognizable.
One of the buzziest protein bar brands is now facing serious scrutiny.
Insomnia is leaning into bigger, richer cookies—and quietly stepping toward functional territory.
Dunkin is scaling iced coffee up—way up.
Another childhood favorite just got a protein upgrade.
Fiber is officially entering its “mainstream snack” era.
Quest just dropped a candy bar that looks—and eats—like the real thing, but with protein baked in.
Monster isn’t just launching new flavors—it’s testing an entirely new identity.
Met-Rx is leaning into nostalgia and credibility with one of fitness culture’s most recognizable faces.
Oura may be turning its ring into more than a tracker—gesture control could be next.
Buffalo Wild Wings is blending cocktail culture with the protein trend by launching a limited-time espresso martini featuring 10 grams of protein.
Protein Candy has introduced new a limited-edition Sour Watermelon flavor just in time for Spring.
The UFC is partnering with FoodStory Brands to launch a new protein bar backed by the UFC Performance Institute.
Genius Gourmet has partnered with Tapatío to launch spicy protein puffs delivering around 15g of protein per serving.
Anabar has introduced a new protein bar flavor combining dark chocolate, coconut, and almond with around 20g of protein.
David Protein may be expanding beyond bars with a high-protein ice cream rumored to contain 30g of protein per pint.
Neutonic is introducing a new nootropic delivery format with flavored toothpicks that provide caffeine and cognitive support ingredients.
SuppCo has introduced a new independent certification program designed to verify whether supplements actually contain the ingredients listed on their labels.
Vital Proteins is entering the functional beverage space with a new sparkling drink delivering collagen peptides, vitamin C, and zero sugar.
Barebells is expanding its dessert-inspired protein bar lineup with two new flavors.
Ghost is going full cereal aisle — and Trix is the latest to join the lineup.
Cocoa Puffs in protein form is exactly the kind of headline Ghost was born to create.
Ghost’s General Mills partnership just leveled up — from cereal shelves to protein tubs.
3D is using the Arnold as a stage — and Sam Sulek is the headline.
