News
Aug 27, 2026
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1 min read
Customers can enter product lot numbers into a brand-run tracker, with a year's supply offered to anyone who finds a match.
Customers at 10 UK locations can now add Vanilla Impact Whey Isolate to any shake in Little or regular portions.
The zero-sugar 16-ounce energy drink brings the candy flavor to RYSE's 200-milligram caffeine formula.
The 12-ounce shakes list 30 grams of protein and less than 1 gram of sugar, but David has not announced a formal rollout.
Optimum Nutrition is giving its longtime Micronized Creatine a major flavor expansion with Mango Orange, Strawberry, and Watermelon Lime.
Haley and Hanna Cavinder are expanding into supplements with Go-Two, a new wellness brand launching with Debloat and Sleep Support drink mixes.
Good Protein is combining hydration and protein in a new clear drink mix launching in Pink Lemonade, Peach Rings, and Watermelon Candy.
Jocko Fuel is getting ready for fall with the return of its seasonal Pumpkin Spice ready-to-drink protein shake.
David Protein is bringing back its limited-edition Pumpkin Spice Gold Bar for fall, pairing seasonal flavor with the brand’s signature protein-heavy macros.
Aug 25, 2026
Barebells is taking its campfire-inspired protein bar beyond a limited retail debut with wider summer availability.
Just one year after acquiring WK Kellogg, Ferrero is expanding its breakfast portfolio again with the purchase of Purely Elizabeth.
Bucked Up is kicking off fall with two new limited-edition energy drinks inspired by classic seasonal flavors.
Purely Puff'd Up is taking protein beyond bars and shakes with a marshmallow built for everyday recovery.
RYSE is bringing another Little Debbie favorite to the protein aisle with a brand-new fall-inspired collaboration.
G FUEL is bringing classic candy flavor to its new creatine lineup with Push Pop Blue Raspberry and Cherry Watermelon.
Alex Cooper’s Unwell Beverage Co. is reportedly coming to an end just 18 months after launching, with production expected to stop following one final seasonal release.
Panda Supplements is bringing the popular purple yam dessert flavor to its protein lineup with the launch of Ube Ice Cream.
AG1 is moving beyond powders with new Essentials Gummies, packing 50 ingredients into a convenient daily gummy format.
RYSE is getting an early start on fall with a new Little Debbie Pumpkin Spice Rolls flavor for its ready-to-drink protein shakes.
2 min read
OMORPHO is bringing its MicroLoad technology to HYROX with a weighted vest engineered specifically for hybrid training.
Axe & Sledge is kicking off fall with two limited-edition flavors for its Farm Fed protein lineup.
GHOST’s nostalgic Yoo-hoo protein shake is officially reaching Walmart stores nationwide.
Alpha Lion is entering everyday hydration with a formula that combines electrolytes, vitamins, minerals, and more in one stick pack.
RAW Nutrition is bringing a Sam’s Club-exclusive protein flavor to warehouse shelves with Milk & Cookies.
Aug 14, 2026
AG1 Essentials Gummies pack 50 ingredients into eight daily gummies, a lighter, more portable take on the brand's greens powder, at $54 a pouch.
