News
Jul 16, 2026
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2 min read
Chris Bumstead's energy drink brand adds a blue raspberry collab with its two biggest ambassadors, out now at Vitamin Shoppe for $29.99 a case.
The nootropic energy drink pairs natural caffeine with citicoline and BHB ketones, hitting Amazon at $29.99 a case just after McGregor's UFC 329 return ended in injury.
3 min read
Real PB&Js are 50% larger than an Uncrustable and get their protein from peanut butter rather than added isolate, landing exclusively at Walmart for $8.87.
Six years in the making, the iOS and Android logger keeps the app lean and puts strength curves, muscle heatmaps, and workload analysis in a $2.99 web portal.
1 min read
Legendary Foods is expanding its Protein Donuts lineup with its first-ever fruit-inspired flavor.
BUM Energy is expanding its retail footprint with a new variety pack at Costco.
DARC Sport is expanding into retail with the launch of its new Athletics collection at PacSun.
David is turning its protein bars into frozen treats with a series of limited-time summer collaborations.
The veteran-owned brand's flagship pre-workout runs a fully disclosed label with 6g of L-citrulline, 5g of creatine, and a deliberately modest 175mg of caffeine.
1st Phorm is bringing hydration to the freezer aisle with new electrolyte-packed freezer pops.
Wip is bringing a summer-inspired flavor to its caffeine pouch lineup with the launch of its new Watermelon variety.
BUILT is combining two fan-favorite flavors into one limited-edition release with its new Peanut Butter S'mores Chunk Puff.
Misfits is taking protein bars in a new direction with a stuffed lineup designed to look and taste more like candy than traditional sports nutrition.
Jocko Fuel is making its flagship protein powder more portable with the launch of single-serve On-the-Go Packs.
A new nootropic drink is rethinking energy by replacing traditional caffeine with paraxanthine and a full cognitive performance formula.
Jul 11, 2026
July's Lift Box is packed to the brim and does not disappoint. See what's inside.
Jul 9, 2026
The Sanlam Cape Town Marathon becomes Africa's first Major and officially joins the series on May 23, 2027.
The $299 collaboration pairs Speedland's modular carbon-plate trail platform with Saysky's design language and glow-in-the-dark details.
The chocolate peanut butter sparkling water inspired by MrBeast's candy brand is now showing up at retailers including 7-Eleven, months ahead of its original Halloween timeline.
Images of the new GNC-exclusive flavor surfaced this week, marking the brand's fifth energy drink flavor in roughly five months.
The fizzy single-serve sticks deliver 5g of creatine monohydrate with no scoop, shaker, or water required.
Co-developed by the UFC Performance Institute and FoodStory Brands, the 20g-protein bars are due to hit the market in August.
Perfect Snacks swaps its signature nut butter base for oats in a new refrigerated bar aimed squarely at the lunchbox crowd.
The plant-based bar brand's new Stuffed line packs 17g of whey, casein, and collagen protein into a candy-style bar with just 1g of sugar.
Nike is launching a new training initiative built around elite-level performance and athlete development.
