News
The race that blends running and functional stations is taking its community to sea in 2026.
Coca Cola is turning soda shop nostalgia into a full scale Cherry Float launch next February.
EHPlabs is betting big on paraxanthine and nootropics for a new kind of “non stim” energy.
The exposé king is back with a revamped, high stim formula built for experienced lifters.
The team behind Gruns Superfoods Greens Gummies is getting into pre workouts, one gummy at a time.
Beef based protein is no longer just a tub product for Applied Nutrition fans.
Ghost and General Mills are turning the original Marshmallow Protein Cereal into a full on Lucky Charms experience.
Dom Mazzetti’s protein candy brand is turning up the texture with a filled version of its high protein gummies.
Gorilla Mind is lining up a Swedish Fish style flavor for its high stim energy drink.
A blink-and-you-miss-it Instagram post is the first real look at the next Welch’s collab.
Retro merch, a collectible glass bottle and a straight shot of ‘80s nostalgia.
40 g whey isolate, 70 g Vitargo carbs and zero fat in a “not-a-milkshake” mass shake.
100 mg of caffeine, no sugar and a very un-Larry marketing angle.
From GNC shelf to Target, Walmart, Costco and more.
A decades-old supplement player is now a federal cautionary tale.
A micellar casein + sleep stack gets a cozy cocoa upgrade.
Plant-based bars, 15,000 stores and a $100+ million price tag.
The cooler brand’s first shaker lands fast after its Helimix deal.
Naomi Alderman rescues the cult running game so it doesn’t become “AI slop.”
A darker cherry drop that could lean cola in a lineup full of bright, candy flavors.
A 15-gram protein boost hiding in your festive cold brew.
A gooey-center, high-protein bar built around one of the UK’s most iconic Easter treats.
A bowl of herbal soup and a tiny Swoosh turn recovery into a story.
The recovery strap is aiming far beyond strain scores.
A simple activity tag lets your miles raise money “For a Cause.”
