News
NOBULL’s “training brand” era is evolving into something bigger: an ecosystem that follows you from workout to workday.
Update isn’t just tweaking the formula — it’s rebuilding the brand with star power and a massive retail push.
Nike’s outdoor lane is getting a sharper identity—and ACG is back in the spotlight.
Gorilla Mind’s energy line is already one of the most “loaded” formulas in the category—and it’s getting a new flavor this week.
Energy drinks are leaning into purpose marketing—and this one has a clear mechanism.
Two iconic brands. One very unexpected flavor... that makes total sense.
We love tracking steps. We just... don’t take enough of them.
The wearable wars are moving from consumers to elite teams—and WHOOP is making aggressive plays.
Clear protein is back on the menu—without the foam drama.
Big dairy is officially speaking fluent gym bro.
The newest “health in a pouch” product is making a bold promise: your daily fiber, veggies, and vitamins... in seconds.
Ghost is keeping the cookie vibe alive, but the licensing era is clearly shifting.
Doritos is officially stepping into functional snacking — and it’s the kind of move that makes the entire snack aisle pay attention.
The “never get stuck with a terrible hotel gym again” problem finally has an in-browser solution.
Amazon Basics is going after one of the most commodity-friendly supplements on earth: creatine.
Alani Nu keeps winning by doing one thing extremely well: making flavors people actually want to drink daily.
Kodiak is going after the “high-protein frozen breakfast” lane — but with better macros and an easy headline number.
Red Bull’s seasonal flavors are basically their own product calendar now — and Spring 2026 is getting a very “Sakura” profile.
Redcon1’s Jolt partnership is officially expanding beyond “energy drink in a soda costume” — into something closer to a modern functional soda.
Athletes keep getting smarter about brand alignment — and energy drinks remain one of the easiest fits.
This is the “creator economy meets supplement operator” play — but with real assets, not just a collab flavor.
Protein RTDs going into coffee is a logical next step — but Nurri is doing it in a way we don’t see often.
Bodybuilding legends don’t just diversify — they diversify aggressively. Ronnie might be the GOAT of that.
