What’s happening
Liquid Death and Spotify teamed up for the Eternal Playlist Urn — a literal urn that includes a discreet Bluetooth speaker in the lid, designed to “soundtrack the afterlife.” It’s being sold as a limited collector’s item in the U.S.
The details that make it real
This isn’t a mockup. The product page lists:
$495 price point
Only 150 urns available
A built-in wireless Bluetooth speaker (USB-C charging cable included)
A size of 7" × 7" × 11.4" and weight around 2.4 lbs
Purchase limits (and “all sales final” language)
The playlist hook
Spotify also launched an Eternal Playlist Generator that creates a personalized playlist using a few prompts plus your listening history — and the idea is you can sync that playlist to the urn’s built-in speaker.
Why this matters
This is culture marketing at its best: a beverage brand and a music platform creating something so weird it becomes content automatically. Liquid Death keeps proving that the most effective “ad” is often a product people can’t help but post.
What to watch next
Whether the urn sells out instantly (it’s only 150 units)
If this expands into a broader “merch collab” series
How many brands try to copy the “absurd product as campaign” blueprint
Citations
https://liquiddeath.com/pages/spotify-urn?srsltid=AfmBOoqdW5D7RW3-VCQ6afba8oTte6RCV2cFXuO9R8pQzy7p-M66VbxJ
https://newsroom.spotify.com/2026-02-24/liquid-death-eternal-playlist-urn/
https://www.adweek.com/creativity/liquid-death-and-spotify-want-to-be-the-soundtrack-to-your-afterlife/
https://musebyclios.com/advertising/liquid-death-and-spotify-create-an-eternal-playlist-urn/