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LATEST NEWS

News

NOBULL Is Bringing Public Rec Under Its Roof, Expanding Beyond The Gym

Feb 25, 2026

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2 min read

NOBULL Is Bringing Public Rec Under Its Roof, Expanding Beyond The Gym

NOBULL’s “training brand” era is evolving into something bigger: an ecosystem that follows you from workout to workday.

News

Kim Kardashian Joins Update Energy As Co-Founder For A Major Relaunch

Feb 25, 2026

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2 min read

Kim Kardashian Joins Update Energy As Co-Founder For A Major Relaunch

Update isn’t just tweaking the formula — it’s rebuilding the brand with star power and a massive retail push.

News

Liquid Death And Spotify Made A Bluetooth Urn, And It’s Peak 2026

Feb 25, 2026

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2 min read

Liquid Death And Spotify Made A Bluetooth Urn, And It’s Peak 2026

Nike’s outdoor lane is getting a sharper identity—and ACG is back in the spotlight.

News

Feb 25, 2026

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2 min read

Nike Is Reintroducing ACG As A Dedicated Outdoor Performance Brand

Nike’s outdoor lane is getting a sharper identity—and ACG is back in the spotlight.

News

Gorilla Mind Confirms Rainbow Sherbet Energy Drink Release Date

Feb 25, 2026

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2 min read

Gorilla Mind Confirms Rainbow Sherbet Energy Drink Release Date

Gorilla Mind’s energy line is already one of the most “loaded” formulas in the category—and it’s getting a new flavor this week.

News

PHX Energy Drink Ties Sales To Tunnel To Towers With A $1-Per-Case Giveback

Feb 25, 2026

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2 min read

PHX Energy Drink Ties Sales To Tunnel To Towers With A $1-Per-Case Giveback

Energy drinks are leaning into purpose marketing—and this one has a clear mechanism.