Plus news from Kraft, BUM Energy, and Chipotle
Weekly Rep
Freaks of Nature is trying to merge hydration and beauty-from-within into one product, and it is giving the category a much more specific skin-first story in the process.
News
Costco is not trying to out-innovate the energy drink market. It is trying to underprice it.
Bum Energy is taking the energy category into a new format with a launch that looks built for convenience, discretion, and impulse trial.
Shark is packaging personal cooling like consumer tech, not just a summer accessory.
High-protein milk is no longer just a conventional dairy play. Organic Valley is bringing the format into the organic aisle.
Kraft is giving one of its most iconic products a functional upgrade.
Cereal just took a wild turn—this one is made from meat.
The Ninja Creami trend just got its own dedicated protein mix.
