The race that blends running and functional stations is taking its community to sea in 2026.
News
Coca Cola is turning soda shop nostalgia into a full scale Cherry Float launch next February.
EHPlabs is betting big on paraxanthine and nootropics for a new kind of “non stim” energy.
The exposé king is back with a revamped, high stim formula built for experienced lifters.
The team behind Gruns Superfoods Greens Gummies is getting into pre workouts, one gummy at a time.
Beef based protein is no longer just a tub product for Applied Nutrition fans.
Ghost and General Mills are turning the original Marshmallow Protein Cereal into a full on Lucky Charms experience.
Dom Mazzetti’s protein candy brand is turning up the texture with a filled version of its high protein gummies.
Gorilla Mind is lining up a Swedish Fish style flavor for its high stim energy drink.
