Ghost is keeping the cookie vibe alive, but the licensing era is clearly shifting.
News
Doritos is officially stepping into functional snacking — and it’s the kind of move that makes the entire snack aisle pay attention.
The “never get stuck with a terrible hotel gym again” problem finally has an in-browser solution.
Amazon Basics is going after one of the most commodity-friendly supplements on earth: creatine.
Alani Nu keeps winning by doing one thing extremely well: making flavors people actually want to drink daily.
Kodiak is going after the “high-protein frozen breakfast” lane — but with better macros and an easy headline number.
Red Bull’s seasonal flavors are basically their own product calendar now — and Spring 2026 is getting a very “Sakura” profile.
Redcon1’s Jolt partnership is officially expanding beyond “energy drink in a soda costume” — into something closer to a modern functional soda.
Plus news from BUM Energy, Oura, and Bucked Up
Weekly Rep
