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Nike Enters the Luggage Game With a Hard-Shell Suitcase Collection Inspired by the Air Force 1

Nike Enters the Luggage Game With a Hard-Shell Suitcase Collection Inspired by the Air Force 1

Three sizes, athlete-first storage, and design DNA pulled straight from one of Nike’s most iconic shoes.

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TravelTone Wants to Be the TripAdvisor for Hotel Gyms

TravelTone Wants to Be the TripAdvisor for Hotel Gyms

A new community app lets fitness minded travelers review hotel gyms and find nearby studios before they book.

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Barebells Launches a Canned Protein Milk Drink in the US

Barebells Launches a Canned Protein Milk Drink in the US

Berry, Vanilla, and Choco cans bring 24 grams of protein with low sugar and a tighter calorie range than the classic Barebells milkshake.

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Costco Enters the Protein RTD Conversation With a Kirkland Signature Protein Shake

Costco Enters the Protein RTD Conversation With a Kirkland Signature Protein Shake

A 30 gram milk protein shake hits Costco Canada at a price that is hard for competitors to touch.

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VALR Energy Adds Tropical Cream and Keeps Leaning Into Smooth Nitro Texture

VALR Energy Adds Tropical Cream and Keeps Leaning Into Smooth Nitro Texture

A new tropical fruit and cream flavor joins VALR’s creamy lineup with pre-orders live now.

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Reign Storm Is Rebranding as “Storm Energy” With a New Look in 2026

Reign Storm Is Rebranding as “Storm Energy” With a New Look in 2026

Monster is removing the Reign name and positioning Storm as its own standalone clean energy brand.

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Full Throttle Finally Adds a Third Flavor With Red Apple

Full Throttle Finally Adds a Third Flavor With Red Apple

Monster’s throwback energy brand expands beyond Original and True Blue for the first time in a long time.

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Misfit Drops “Your Year 2026” With a Champagne Bellini Inspired Flavor

Misfit Drops “Your Year 2026” With a Champagne Bellini Inspired Flavor

A celebratory limited edition can brings rare champagne bellini vibes to a functional energy formula.

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Redcon1 Revamps the MRE Protein Bar With Better Macros and a Candy Bar Style Bite

Redcon1 Revamps the MRE Protein Bar With Better Macros and a Candy Bar Style Bite

The original MRE bar is coming back leaner, richer, and built to compete with the best tasting bars on shelf.

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