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Edition #142 | Babe wake up, a new food pyramid just dropped

Edition #142 | Babe wake up, a new food pyramid just dropped

Plus news from Barebells, Megan Thee Stallion, and more

Prime Launches Protein Shakes With 32g Protein and 150 Calories

Prime Launches Protein Shakes With 32g Protein and 150 Calories

Prime goes from hydration to energy to protein, entering the RTD shake wars with three classic flavors.

News

ChatGPT Health Launches With Peloton and WeightWatchers as Early Partners

ChatGPT Health Launches With Peloton and WeightWatchers as Early Partners

A new dedicated experience aims to ground health answers in your data, with b.well powering medical record access.

News

24 Hour Fitness Returns to Its Founder as Mark Mastrov Buys Back the Brand

24 Hour Fitness Returns to Its Founder as Mark Mastrov Buys Back the Brand

Two decades after selling, Mastrov is back as owner and executive chair alongside LongRange Capital.

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A Workout Class Inside a Hot Air Balloon Is the Latest Wellness Travel Flex

A Workout Class Inside a Hot Air Balloon Is the Latest Wellness Travel Flex

GymNation’s “world’s highest gym class” puts a 30-minute training session 2,200 feet above Riyadh.

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Real Good Foods Launches Protein Tortillas at Costco With 10g Protein and 3g Net Carbs

Real Good Foods Launches Protein Tortillas at Costco With 10g Protein and 3g Net Carbs

A burrito-size tortilla uses wheat protein isolate and beef tallow to hit macro-friendly numbers under 100 calories.

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Dragon Pharma Launches Dragon Dips, a Zero Sugar Sauce and Syrup Line

Dragon Pharma Launches Dragon Dips, a Zero Sugar Sauce and Syrup Line

Buffalo, BBQ and ketchup meet dessert syrups like dulce de leche and cookies and cream, mostly at zero calories.

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Barebells Launches Peanut Cloud Soft Protein Bar With Marshmallow, Caramel, and Peanuts

Barebells Launches Peanut Cloud Soft Protein Bar With Marshmallow, Caramel, and Peanuts

A new Soft Bar flavor stacks fluffy marshmallow on top of crunchy peanut caramel and lands at 16g protein.

News

Target Expands Wellness by 30% and Leans Into Protein and Nonalcoholic Trends

Target Expands Wellness by 30% and Leans Into Protein and Nonalcoholic Trends

Target is adding thousands of new wellness items and pushing more trend-forward routines under $10.

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