What's Happening
WOLFpak has officially teamed up with Mighty Morphin Power Rangers for a new 35L tactical backpack that combines the brand’s gym-focused bag design with imagery and details inspired by the classic superhero franchise.
The 35L backpack features an all-over graphic print showcasing the original Power Rangers team, giving the bag a distinctly nostalgic look while maintaining the functionality of WOLFpak’s traditional tactical backpack platform. The collaboration is officially licensed, with the product carrying 2026 Hasbro branding.
The bag features a 180-degree opening for easier packing and organization, dual bottle holders, adjustable chest and waist straps, a trolley sleeve for travel, and an internal sleeve capable of holding up to a 16-inch laptop. Its exterior is constructed from waterproof 900D Oxford polyester and uses upgraded YKK water-resistant zippers.
WOLFpak is also leaning further into the Power Rangers theme with several removable accessories included with the backpack. Buyers receive a Power Rangers jumbo logo patch, an “It’s Morphin Time!” strap patch, a Power Rangers bolt top patch, and a WOLFpak Challenge Coin Kit.
The backpack is priced at $189.95 and is expected to ship by September 11. WOLFpak has also introduced a Power Rangers Megazord Bundle that combines the 35L backpack with additional gear from the collaboration.
Why It Matters
Fitness accessories have become another outlet for nostalgia-driven collaborations that were once largely reserved for sneakers and streetwear. WOLFpak’s Power Rangers release gives consumers a functional gym and travel bag while tapping into a franchise many grew up watching.
The collaboration also shows how gym culture is becoming increasingly intertwined with entertainment and lifestyle branding. Consumers are no longer choosing fitness gear purely for utility, creating opportunities for brands to turn everyday equipment like backpacks, lifting accessories, and apparel into products that also express personality and fandom.
Bigger Picture
Licensed collaborations are spreading throughout the fitness industry as brands look beyond traditional colors and logos to create products with stronger cultural connections. Movies, television, anime, gaming, and nostalgic franchises are increasingly appearing across supplements, apparel, footwear, and gym accessories.
For WOLFpak, Power Rangers fits naturally into that strategy while preserving the utility that built the brand’s reputation. The company already features numerous entertainment and sports collaborations across its catalog, and adding another recognizable franchise demonstrates how collectible design and functional fitness gear are continuing to converge.
Sources
Instagram – https://www.instagram.com/p/DclUQqrHLXM/
Instagram – https://www.instagram.com/p/DcoM-Ndm7kH/