August's Lift Box is packed to the brim and does not disappoint. See what's inside.
Aug 11, 2026
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1 min read
News
Urban Iron is preparing for its next series of fitness crawls, bringing together running, workouts, and community in one event.
Aug 8, 2026
Inno Supps is making daily stress support easier with new KSM-66 Ashwagandha gummies.
On is expanding beyond performance running with a new recovery shoe designed for all-day comfort.
Axe & Sledge is upgrading its health lineup with a more advanced omega-3 supplement.
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Unwell is bringing fall flavors to the energy aisle with a limited-edition Apple Cider Donut release.
FlavCity is bringing lemon meringue pie flavors to the protein category with a limited-edition collaboration alongside WeightWatchers.
Arms Race Nutrition is growing its Foundation Protein lineup with two new dessert-inspired flavors: Cookies & Cream and Apple Fritter.
Jocko Fuel has revamped its hydration lineup with Rapid Hydration+, a redesigned electrolyte stick built specifically for hard training and endurance.
One of the year's most anticipated protein collaborations has officially landed on Walmart shelves.
The upgraded Daily Health Drink folds 5g of creatine plus HMB and zinc carnosine into AG1's core formula, at $99 a month, a 25% premium over AG1 Next Gen.
Jul 31, 2026
2 min read
The $199.99 fabric band tracks health, sleep, and recovery around the clock and takes direct aim at Whoop by skipping the membership fee.
The brand's Summer Series brings free outdoor yoga, Pilates, and Sculpt classes to seven US cities through early September, with registration open now.
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