NOBULL Is Bringing Public Rec Under Its Roof, Expanding Beyond The Gym

NOBULL’s “training brand” era is evolving into something bigger: an ecosystem that follows you from workout to workday.

Kim Kardashian Joins Update Energy As Co-Founder For A Major Relaunch

Update isn’t just tweaking the formula — it’s rebuilding the brand with star power and a massive retail push.

Liquid Death And Spotify Made A Bluetooth Urn, And It’s Peak 2026

Nike’s outdoor lane is getting a sharper identity—and ACG is back in the spotlight.

Nike Is Reintroducing ACG As A Dedicated Outdoor Performance Brand

Nike’s outdoor lane is getting a sharper identity—and ACG is back in the spotlight.

Gorilla Mind Confirms Rainbow Sherbet Energy Drink Release Date

Gorilla Mind’s energy line is already one of the most “loaded” formulas in the category—and it’s getting a new flavor this week.

PHX Energy Drink Ties Sales To Tunnel To Towers With A $1-Per-Case Giveback

Energy drinks are leaning into purpose marketing—and this one has a clear mechanism.

Animal Teams Up With The Iconic Candy Brand Smarties In New Authentic Collab

Two iconic brands. One very unexpected flavor... that makes total sense.

Americans Still Aren’t Walking Enough, And The Data Is Pretty Brutal

We love tracking steps. We just... don’t take enough of them.

WHOOP Is Doubling Down On Pro Sports With Ferrari F1 And Al Nassr

The wearable wars are moving from consumers to elite teams—and WHOOP is making aggressive plays.

Ryse Is Relaunching Clear Protein With New Flavors And A Cleaner Build

Clear protein is back on the menu—without the foam drama.

Babybel Just Dropped “Pro” Cheese Bites, And Yes, They’re For The Macro Crowd

Big dairy is officially speaking fluent gym bro.

Liquid Salad Is Here, And “Drink Your Veggies” Just Went Mainstream

The newest “health in a pouch” product is making a bold promise: your daily fiber, veggies, and vitamins... in seconds.

3 Full-Body Exercises That Combine Strength and Cardio

4 min read

Aug 19, 2025

Get the best of both worlds with these 3 easy-to-incorporate full body movements.

Marcus Filly’s Keys to Practical, Sustainable Habits

11 min read

Aug 19, 2025

Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.

Secrets to a Healthy, Lasting Fitness Journey

10 min read

Aug 19, 2025

Here's how you can train for longevity, too.