June's Lift Box is packed to the brim and does not disappoint. See what's inside.
Jun 10, 2026
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1 min read
News
The GOAT's latest brand-building play leans into a surging hydration market, anchored by the first certified organic chocolate coconut water on the market.
2 min read
The Boston startup SOND exited stealth with $7 million and is now taking pre-orders for an AI-powered in-ear system that doesn't just track sleep.
The protein-cereal brand continues its push beyond cereal, launching a gluten-free Protein Oatmeal in two classic flavors, now on shelves at Walmart.
Jesse Itzler's genre-bending wellness festival returns to Rome, Georgia, September 18–20, 2026, with tons of new programming.
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The 20-piece activewear collection just launched and fans are not holding back online.
Liquid I.V. is swinging into summer with a new Spider-Man collaboration featuring two exclusive flavors.
3D Energy is leaning into dessert-inspired flavors with a new Raspberry Sorbet release.
LUNA is preparing to launch a wearable designed to help users better manage stress, recovery, and performance.
Bucked Up is adding a carnival-inspired twist to its RTD lineup with a new limited-edition Cotton Candy flavor.
Panda Supplements is moving beyond traditional sports nutrition with a dual wellness launch focused on energy, recovery, and long-term health.
BODYARMOR is entering a new category with a sparkling hydration drink designed to go beyond workouts and into everyday routines.
Alpha Lion is bringing one of the most recognizable candy flavors to its Burn2O lineup with the launch of Sour Gummy Worm.
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