A legacy muscle builder gets a performance-focused upgrade aimed at strength, endurance, and recovery.
Apr 23, 2026
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2 min read
News
AI is now handling meal plans in minutes instead of hours, changing how coaches scale nutrition.
One athlete outlasted the field after four days and more than 300 miles in one of the most brutal endurance formats in racing.
Ghost is expanding retail with smaller-format cereal milk protein powders at Target.
1 min read
Dream Recovery is combining weighted pressure with infrared tech in a new blanket.
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Gatorade is removing artificial ingredients as part of a major brand overhaul.
OATH’s new sparkling energy + protein drink is hitting Target shelves.
UnTapped is expanding into recovery with a new drink mix lineup.
A new bedtime supplement is combining creatine with sleep ingredients to target recovery while you sleep.
April's Lift Box is absolutely LOADED and does not disappoint. See what's inside.
Apr 17, 2026
Liquid Death is leaning even harder into absurd licensed flavors.
Apr 16, 2026
Protein soda continues to see innovation and growth across retail.
Unilever is acquiring greens gummy brand Grüns in a billion-dollar deal.
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