The lawsuit that challenged David Protein’s nutrition labels is over, for now.
Apr 9, 2026
•
2 min read
News
AGAPE is trying to build an energy drink brand around faith identity first, not just flavor or caffeine.
Lucky Energy is tapping into frozen-drink nostalgia while also changing its package format for the first time.
BUM Energy is adding one of the biggest mainstream retail names to its expansion push.
Khloud is moving beyond popcorn and into chips, giving Khloé Kardashian’s snack brand its first real cross-category expansion.
VIEW ALL
Instant Hydration is chasing nostalgia with a licensed ICEE collaboration that moves hydration powder into convenience-store flavor territory.
Liquid I.V. leaned into the internet’s obsession with pickle juice and turned a prank into a real limited-edition launch.
3 min read
Barebells is bringing one of its seasonal European-style flavors to the U.S., and it is doing it with an exclusive retail setup.
Bucked Up is expanding beyond traditional energy with two new canned lines built for different use cases.
RYSE is getting ready to make a splash in the protein RTD game.
Apr 1, 2026
GymNation is trying to turn post-workout recovery into a social experience with one of the strangest fitness concepts of the year.
Gorilla Mind and YoungLA are blending energy-drink utility with coffee-shop positioning in latest collab.
Prime is pushing deeper into performance nutrition with a protein shake that adds shelf-stable creatine.
The Weekly Rep
The official newsletter of fitness. Product drops, latest news, and events curated in a five-minute read delivered once a week,
Connect with us
