Ghost’s Trix Protein Is The Third Cereal Collab In The March 7 Drop

Ghost is going full cereal aisle — and Trix is the latest to join the lineup.

Ghost’s Cocoa Puffs Protein Collab Is Here, And It’s Leaner Than You’d Expect

Cocoa Puffs in protein form is exactly the kind of headline Ghost was born to create.

Ghost Is Turning Lucky Charms Into A Real Protein Flavor Collab

Ghost’s General Mills partnership just leveled up — from cereal shelves to protein tubs.

3D Energy Is Dropping A Sam Sulek Edition Orange Cream Flavor At The Arnold

3D is using the Arnold as a stage — and Sam Sulek is the headline.

Ryse Is Taking Its High-Stim Legacy Up A Notch With Loaded Pre Max

Ryse isn’t trying to be subtle — Loaded Pre Max is built for the “go to war” crowd.

Quaker Just Dropped Protein Rice Cakes In Two Flavors And They’re Built For Snacking

Protein snacks aren’t just bars anymore — now they’re rice crisps with a macro upgrade.

REP Just Revealed A New Air Bike And Curved Treadmill In Its Strive Cardio Series

REP is officially making a louder move into cardio — and it’s coming with features that feel engineered for serious gyms.

Minimis Wants To Replace Your Watch With HUD Smart Sunglasses

Wearables might be moving off your wrist — and Minimis is betting sunglasses are the next “must-have” training screen.

Starbucks Is Reimagining Doubleshot With A New Zero Sugar Energy RTD

Starbucks is taking one of its most recognizable RTDs and giving it the modern “better-for-you” reset.

Starbucks Is Bringing Coffee And Protein To Grocery Shelves Starting March 23

Starbucks isn’t just doing protein in cafés anymore, it’s taking the trend straight to the cooler.

Ghost’s CMO Just Leaked A Yoo-Hoo Protein Drink And Nostalgia Is Doing Backflips

Ghost might be bringing one of the most iconic chocolate drinks ever into the protein aisle.

NOBULL Is Bringing Public Rec Under Its Roof, Expanding Beyond The Gym

NOBULL’s “training brand” era is evolving into something bigger: an ecosystem that follows you from workout to workday.

3 Full-Body Exercises That Combine Strength and Cardio

4 min read

Aug 19, 2025

Get the best of both worlds with these 3 easy-to-incorporate full body movements.

Marcus Filly’s Keys to Practical, Sustainable Habits

11 min read

Aug 19, 2025

Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.

Secrets to a Healthy, Lasting Fitness Journey

10 min read

Aug 19, 2025

Here's how you can train for longevity, too.