The maker of Built Puff reskins a fan favorite and drops an unnamed "monstrous surprise" flavor ahead of Minions & Monsters movie release.
Jun 3, 2026
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2 min read
News
The surprise flagship is 40% smaller and launches alongside a major software push into blood pressure and AI-enabled care.
Wilde is entering a new category with the launch of protein-packed crackers.
1 min read
Bucked Up is entering the snack aisle with a new protein popcorn lineup.
Barebells is rewarding loyal customers with a new membership program.
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Panda Supplements is bringing cereal-inspired flavor to its Fuel Premium Protein lineup.
David Protein is once again challenging expectations by launching a portable canned cod product built entirely around protein efficiency.
Arrae is bringing its popular bloating support formula into gummy form with a new Peach Lemon release designed for on-the-go digestive relief.
RAW Nutrition has officially expanded into Target, bringing some of its most popular supplements to one of the largest retail chains in the country.
Bare Performance Nutrition is bringing breakfast-inspired flavor to its endurance lineup with the release of Maple Cinnamon Go Bar.
Jams has secured a major partnership with the NFL Players Association.
After teasing the nostalgic chocolate collab back in February, Ghost is marking its 10th anniversary with a 12-hour giveaway before the drink hits stores.
May 28, 2026
The brand's latest collab ditches the supporting flavors of past Bubblicious cans and goes straight for nostalgic, hot-pink bubble gum.
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