A report tied to move-to-earn app WeWard suggests 63% of Americans walk fewer than 7,000 steps per day, with meaningful differences across demographics like age, income, and gender.

7,000 steps isn’t a random influencer number. It’s increasingly used as a practical “better than baseline” daily target in mainstream health conversations—high enough to matter, low enough to be realistic.

This is a behavior problem, not an information problem. Most people already know walking is good. The gap is systems: remote work, car-dependent lifestyles, screen time, and environments that make movement the “extra thing” instead of the default.

Brands love to sell high-intensity solutions. But walking is still the biggest lever for general health—because it’s the habit most people can actually sustain. Expect more products, apps, and “walkable lifestyle” content built around this.

https://athletechnews.com/americans-rank-near-bottom-in-daily-steps-weward-report/
https://www.wewardapp.com/blog/are-americans-walking-enough-wewards-first-ever-state-of-walking-report-reveals-surprising-trends
https://finance.yahoo.com/news/weward-releases-first-ever-state-130000490.html