What’s happening
Nike announced it is reintroducing All Conditions Gear (ACG) as a dedicated outdoor-performance brand, with a focus on trail running, hiking, and exploration.
What Nike is emphasizing
Nike’s newsroom release frames ACG as more than a capsule line, calling out:
performance innovation for outdoor athletes
expanded support for outdoor communities (including racing initiatives)
the opening of the first ACG Base Camp in Beijing
Why this matters
Outdoor performance is booming, and “gorpcore” made technical gear culturally relevant again. Nike re-centering ACG signals a bigger push to compete for outdoor athletes—and not just lifestyle buyers.
What to watch next
How Nike positions ACG against entrenched outdoor brands
Whether ACG gets its own retail experiences beyond Beijing
The footwear pipeline (trail silhouettes will carry this relaunch)
Citations
https://about.nike.com/en/newsroom/releases/nike-reintroduces-acg-all-conditions-gear
https://frontofficesports.com/nikes-relaunch-of-acg-is-bid-to-catch-up-in-outdoor-boom/
https://www.businessinsider.com/nikes-acg-brand-relaunch-gains-traction-team-usa-sports-gear-2026-2