What’s happening
Animal has partnered with Smarties to create an “authentic flavor” collaboration across multiple performance products—turning a childhood candy into a legit supplement flavor lane.
Why this collab hits
Licensed flavors work when they feel earned. Animal doesn’t do delicate. Smarties isn’t subtle. It’s nostalgia with a punch, which fits the “train hard, have fun doing it” energy that keeps supplement culture moving.
What to watch next
Whether this stays a limited run or becomes a longer-term lineup
If other legacy supplement brands start chasing candy collabs
How retail responds (licensed flavors are built for shelf attention)
Citations
https://www.animalpak.com/collections/smarties
https://www.stack3d.com/2026/02/animal-smarties-series.html