What’s happening
Kodiak is launching No Added Sugar Power Waffles, delivering 16g of protein per serving (two waffles). It’s positioned as a better-for-you frozen breakfast option that keeps taste familiar while tightening up the nutrition profile.
Macro snapshot
The standout is the protein, but the bigger story is that it’s done without leaning on added sugar. The new version also comes in lower carbs and calories compared to the original Power Waffles.
Why this matters
Frozen breakfast is quietly becoming one of the most competitive “healthified” categories. Waffles are a comfort food staple — so when a mainstream brand can offer high protein + no added sugar, it becomes a very easy trade-up for normal shoppers, not just fitness people.
What to watch next
Whether Kodiak expands into more flavors beyond “Homestyle”
Retail velocity (frozen shelf space is brutal)
Copycat launches from other better-for-you breakfast brands
Citations
https://www.stack3d.com/2026/02/kodiak-power-waffles-no-added-sugar.html
https://www.prnewswire.com/news-releases/kodiak-expands-frozen-lineup-with-no-sugar-added-homestyle-power-waffles-302686222.html