What’s happening
Nurri, known for its protein milkshake-style RTD, is launching Nurri Protein Creamer — a coffee creamer product positioned as a functional upgrade to a daily habit.
The product format
Instead of a single-serve can, the creamer comes as a 24oz bottle with 47 servings, meant for regular coffee use rather than “drink-and-go.”
Macro snapshot (per serving)
A serving is listed as four tablespoons and delivers:
5g protein
1g sugar
80 calories
plus a moderate fat/carbs split consistent with a creamer format
Where it’s showing up
The first retail push is listed through Walmart, which is a big signal that Nurri wants this to be mainstream, not niche.
Why this matters
Coffee is the biggest “daily ritual” in the country. If you can attach protein to that ritual without wrecking taste and texture, you can create a habit product that’s stickier than another RTD in the cooler.