What’s happening
WHOOP has expanded its pro sports footprint with major partnerships, including:
becoming an official wearable partner of Scuderia Ferrari HP in Formula 1 (starting with the 2026 season)
becoming the exclusive fitness/performance/health wearable technology partner for Al Nassr FC through the 2026 Saudi Pro League season.
Why this matters
These deals aren’t just logos. They position WHOOP as embedded performance tech inside organizations that care obsessively about recovery, readiness, and marginal gains. And in consumer wearables, “used by pros” still moves product.
The bigger trend
Wearables are evolving from “fitness tracking” into “performance infrastructure.” The more WHOOP gets integrated into team environments, the more it can build credibility around coaching workflows, recovery protocols, and athlete monitoring.
What to watch next
Whether WHOOP packages these partnerships into consumer-facing features
More team deals (NBA/NFL-style integration is the obvious next headline)
How competitors respond (this is a branding and data race)
Citations
https://www.whoop.com/us/en/press-center/WHOOP-becomes-official-health-and-fitness-wearable-partner-and-team-partner-of-scuderia-ferrari-HP/
https://www.ferrari.com/en-EN/formula1/articles/scuderia-ferrari-hp-announces-whoop-as-team-partner
https://www.whoop.com/us/en/press-center/Whoop-becomes-the-exclusive-fitness-performance-and-health-wearable/
https://athletechnews.com/whoop-pro-sports-push-ferrari-f1-al-nassr/