What’s happening
Liquid+ just launched Liquid Salad, a drinkable whole-food pouch positioned as an ultra-convenient way to boost fiber, fruit + veggie intake, and vitamins without building a full salad.
What it is (and what it’s not)
This isn’t a green juice cleanse pitch. Liquid Salad is marketed more like a real-food supplement: a sweet, fruit-forward pouch with a blend of 13 fruits + vegetables, prebiotic fiber, and a vitamin stack designed for daily use.
The headline numbers
Liquid Salad’s positioning leans on a few core stats:
8g of prebiotic fiber per pouch
15 vitamins (as listed on-site)
~50 calories per pouch
Subscription pricing advertised as starting around $1.95/day
Why this matters
We’re watching “functional convenience” expand from powders and RTDs into habit pouches—products that try to become a daily ritual the way coffee, electrolytes, or greens powders already are. If Liquid Salad tastes good enough and stays easy enough, it has a real shot at sticking.
What to watch next
If it shows up in retail (pouches are built for checkout lanes)
Whether “Liquid Salad” becomes a category trend (more brands will copy quickly)
Customer retention (habit products win on repeat purchase, not first purchase)