What’s happening
Eight-time Mr. Olympia Ronnie Coleman released a 14-track album called Built Different, now available to stream on major platforms.
What the album is about
The tracklist leans into classic Ronnie lore — including nods to iconic moments, training references, and the kind of phrases fans have been quoting for years.
Why this matters
Fitness culture is entertainment culture now. A Ronnie Coleman album isn’t just a funny headline — it’s a brand move that keeps him top-of-mind with the next generation, feeds short-form content, and expands his identity beyond supplements and merch.
Bonus: it’s workout-length
The album clocks in around 50 minutes, which is basically “one full session” for most gym people — and that’s not an accident.