What’s happening
Ghost is bringing back its cookie-style whey flavor, but it’s now positioned as a Chocolate Chip Cookies type flavor rather than the familiar Chips Ahoy-branded version.
Why the name change matters
Ghost built a lot of hype off licensed flavors — but the brand’s licensing landscape has changed over the past year with it’s deal ending with Mondelēz, and cookie-based flavors are a perfect example of how a company can preserve demand while transitioning to non-licensed branding.
Why this matters
“Cookie” is one of the highest-repeat protein flavor profiles because it feels like dessert without being dessert. If Ghost can keep the taste and inclusions strong without the official branding, it protects one of the stickiest flavor lanes in its lineup.
What to watch next
Whether the inclusions and texture change (that’s what customers notice)
How Ghost positions it in retail without a recognizable licensed logo
If more formerly-licensed flavors get “spiritual successor” versions
Citations
https://www.stack3d.com/2026/02/chocolate-chip-cookies-ghost-whey.html
https://www.stack3d.com/2025/04/ghost-ends-partnership-with-mondelez.html
https://eu.ghostlifestyle.com/products/ghost-whey-chocolate-chip-cookie