What’s happening
Redcon1 and Jolt are rolling out a prebiotic soda positioned as a “better-for-you” option with 80mg of caffeine. It’s meant to be a lighter, more casual alternative to the brand’s higher-stim, performance-forward cans.
Image taken from video shared by CEO Aaron Singerman
What makes it different
This isn’t just a flavor extension. The pitch is a new experience:
12oz soda-style cans
prebiotics for gut-health positioning
lighter caffeine for broader, everyday appeal
Why this matters
Energy brands are racing toward “drinkable daily drivers” that can live in more places than the supplement aisle. A functional soda format hits a much wider audience: people who want some energy, some function, and an easier excuse to buy it regularly.
What to watch next
Whether it leans zero sugar or “better sugar”
Retail placement (c-stores and grocery are the win)
If more brands follow with low-stim functional soda lines
Citations
https://www.stack3d.com/2026/02/redcon1-jolt-better-for-you-soda.html
https://www.instagram.com/p/DUrbnJuEy5z/
https://www.linkedin.com/posts/aaron-singerman-b6a03a35_theres-a-new-player-in-soda-and-it-didn-activity-7427866258127097857-nuBI