What’s happening
Babybel launched Babybel Pro, a higher-protein take on its classic mini cheese, using reduced-fat milk to shift the macro balance.
The macro comparison
Per Stack3d:
Original (two pieces): 8g protein, 10g fat, 140 calories
Pro (two pieces): 10g protein, 6g fat, 100 calories
…and both stay at zero carbs.
Where it’s landing
Babybel Pro is already hitting major retailers, with Stack3d calling out Target as an early option (12-piece bags listed around $8.39).
Why this matters
Protein snacks are moving beyond bars and shakes into “normal food” formats. Cheese is already a cheat code—Babybel Pro just makes it easier for people to justify it as a legit macro snack instead of “random fridge grazing.”