Diplo’s Run Club is back with a bigger national footprint, adding new cities while bringing back several of its strongest returning markets.
Apr 10, 2026
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3 min read
News
The lawsuit that challenged David Protein’s nutrition labels is over, for now.
Apr 9, 2026
2 min read
Khloud is moving beyond popcorn and into chips, giving Khloé Kardashian’s snack brand its first real cross-category expansion.
AGAPE is trying to build an energy drink brand around faith identity first, not just flavor or caffeine.
BUM Energy is adding one of the biggest mainstream retail names to its expansion push.
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Lucky Energy is tapping into frozen-drink nostalgia while also changing its package format for the first time.
Instant Hydration is chasing nostalgia with a licensed ICEE collaboration that moves hydration powder into convenience-store flavor territory.
Liquid I.V. leaned into the internet’s obsession with pickle juice and turned a prank into a real limited-edition launch.
Most functional drink brands are still trying to keep you wired. Blue Bear is trying to own the opposite side of the day.
Bucked Up is expanding beyond traditional energy with two new canned lines built for different use cases.
RYSE is getting ready to make a splash in the protein RTD game.
Apr 1, 2026
GymNation is trying to turn post-workout recovery into a social experience with one of the strangest fitness concepts of the year.
Gorilla Mind and YoungLA are blending energy-drink utility with coffee-shop positioning in latest collab.
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