What’s happening
The brands launched a limited-edition collab: Skin Glaze Gummies, sold exclusively through Ulta Beauty starting February 1, 2026, priced at $29.99 for a 60-count bottle.
What’s in the pitch
The gummies are marketed around:
Spermidine (positioned as a “clinically-studied” ingredient in the campaign coverage)
A vitamin complex tied to skin radiance, hair shine, and nail support
It’s a classic celebrity-brand play, but the distribution strategy is the real flex: exclusive retail placement and a tight launch window designed to create urgency.
Why this matters (even for fitness audiences)
Beauty supplements are now part of the broader “performance lifestyle” market. The same consumers tracking protein grams and steps are also buying:
collagen,
hydration support,
and “skin” gummies as a daily habit product.
And every limited collab like this trains the market to expect drops, not just products.
Citations
https://wwd.com/beauty-industry-news/wellness/lemme-kylie-cosmetics-skin-glaze-gummies-1238527704/
https://www.ulta.com/p/lemme-x-kylie-cosmetics-skin-glaze-gummies-pimprod2057374?sku=2652893
https://lifestyle.si.com/fashion-beauty/kylie-jenner-kourtney-kardashian-recreate-iconic-old-hollywood-photo
https://www.elle.com/beauty/makeup-skin-care/a70191436/kourtney-kardashian-barker-lemme-skin-glaze-gummy-kylie-cosmetics-interview-2026/
https://cosmeticsbusiness.com/lemme-kylie-cosmetics-skin-glaze-gummy