What’s happening

A briefly visible product listing suggests Garmin may have a screen-free wearable in the works: the “Cirqa Smart Band.” The listing was reportedly live long enough for people to capture details before it disappeared.

What the leak suggests

Reported details include:

  • A “smart band” positioned more like a recovery strap than a smartwatch

  • Multiple sizes (S/M and L/XL)

  • Color options including black and “French gray”

  • A possible ship window pointing toward May or June 2026

Why this is a big strategic shift

Garmin’s identity is built on screens, dashboards, and training depth. A screenless band implies Garmin is chasing a different customer:

  • the person who wants 24/7 data without wearing a bulky watch,

  • the person who cares more about recovery and readiness than notifications,

  • and the person Whoop has made a category out of.

The real question

If Garmin goes all-in here, the market will immediately ask:
Will the best insights be free… or subscription-gated?

Citations

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