What’s happening

The official 2026 floor plan has been published, giving attendees an early look at how big this year’s expo footprint is — and who’s showing up. The floor is loaded with familiar heavyweights plus a long list of brands that are treating the weekend like a product launch Super Bowl.

Why the buzz is real

The expo has been climbing year-over-year since the post-pandemic return, but this year’s layout is being framed as one of the busiest yet. Translation: more booths, more traffic lanes, more brand activations, and more time needed to cover it all.

Who’s showing up

The early chatter highlights a mix of:

  • Big sports nutrition names

  • Functional food and beverage brands

  • Classic “expo culture” activations (the kind that create lines, noise, and nonstop content)

And yes — the usual magnet attractions are back.

How to use the floor plan like a pro

  • Build a short list of must-hits before you arrive

  • Use exhibitor search to map out your route

  • If you’re shopping new brands, hit them early (stock and giveaways disappear fast)

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