GOAT Fuel is relaunching its flagship energy drink with a major packaging overhaul and a few key formula tweaks. The biggest headline is caffeine. The drink is dropping from 200mg to 150mg per 12oz can, while keeping its endurance and hydration positioning.

GOAT Fuel is shifting to a more flavor-driven can design. Instead of minimal text-only looks, the new cans feature large graphics tied to each flavor, making the lineup feel more modern and easier to shop in a crowded cooler.

GOAT Fuel continues to lean on:

The brand also states it has moved away from artificial sweeteners and is using monk fruit and stevia, plus a small amount of white grape juice for sweetness balance.

The energy category is splitting. Some brands are going heavier with 300mg options. Others are carving out “daily” energy with more moderate caffeine. Moving to 150mg positions GOAT Fuel closer to a repeatable everyday option for people who want energy without feeling overstimulated.

This is a full reset, not a minor refresh. New cans, new feel, and a lower caffeine number that suggests GOAT Fuel wants to be an all-day player, not just a pre-workout substitute.