Lucky Energy is expanding beyond cans with a new format: energy gummies. The gummies are positioned as an on-the-go option that combines caffeine, focus ingredients, and gut support in a single pack, with the brand calling out a candy-like taste and a pre-workout style performance feel.

From Lucky’s own product page, each serving is a pack of eight gummies and includes:

The brand is positioning these as daily energy gummies, not just a novelty candy.

Lucky is selling the gummies in multi-box formats tied to monthly delivery and subscription models, along with one-time purchase options. The brand also references a 30-day risk-free trial approach.

Energy drinks have become routine. Gummies are the next compliance format. A pack in your pocket solves issues like cans spilling in bags, not wanting carbonated drinks, and needing something that works in meetings, airports, and late-night drives.

Lucky’s gummies are a smart extension, because they match the brand’s personality while changing the format. If taste holds up, this becomes a real competitor in the emerging functional gummy category, not just a one-off product experiment.