Prime Launches Protein Shakes With 32g Protein and 150 Calories

Prime goes from hydration to energy to protein, entering the RTD shake wars with three classic flavors.

ChatGPT Health Launches With Peloton and WeightWatchers as Early Partners

A new dedicated experience aims to ground health answers in your data, with b.well powering medical record access.

24 Hour Fitness Returns to Its Founder as Mark Mastrov Buys Back the Brand

Two decades after selling, Mastrov is back as owner and executive chair alongside LongRange Capital.

A Workout Class Inside a Hot Air Balloon Is the Latest Wellness Travel Flex

GymNation’s “world’s highest gym class” puts a 30-minute training session 2,200 feet above Riyadh.

Real Good Foods Launches Protein Tortillas at Costco With 10g Protein and 3g Net Carbs

A burrito-size tortilla uses wheat protein isolate and beef tallow to hit macro-friendly numbers under 100 calories.

Dragon Pharma Launches Dragon Dips, a Zero Sugar Sauce and Syrup Line

Buffalo, BBQ and ketchup meet dessert syrups like dulce de leche and cookies and cream, mostly at zero calories.

Barebells Launches Peanut Cloud Soft Protein Bar With Marshmallow, Caramel, and Peanuts

A new Soft Bar flavor stacks fluffy marshmallow on top of crunchy peanut caramel and lands at 16g protein.

Target Expands Wellness by 30% and Leans Into Protein and Nonalcoholic Trends

Target is adding thousands of new wellness items and pushing more trend-forward routines under $10.

A New Food Pyramid Is Here and Protein Sits at the Top

The 2025 to 2030 Dietary Guidelines add an inverted pyramid and a stricter stance on ultra-processed foods and added sugars.

Dunkin Adds Protein Milk and Teams Up With Megan Thee Stallion for Protein Refreshers

Dunkin is using a new “Protein Milk” base to power five winter drinks, including Megan’s Mango.

$500,000 in Stolen SEEQ Protein Recovered in Illinois After Cargo Theft Investigation

More than 25,000 pounds of stolen product was found in a Bridgeview warehouse, and the investigation is still active.

Ghost Adds Strawberry Watermelon to Its Mini 8.4oz Energy Line

A Taylor Swift inspired group fitness class is selling out fast and preparing to expand into new cities.

3 Full-Body Exercises That Combine Strength and Cardio

4 min read

Aug 19, 2025

Get the best of both worlds with these 3 easy-to-incorporate full body movements.

Marcus Filly’s Keys to Practical, Sustainable Habits

11 min read

Aug 19, 2025

Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.

Secrets to a Healthy, Lasting Fitness Journey

10 min read

Aug 19, 2025

Here's how you can train for longevity, too.