Mar 4, 2026
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2 min read
Wearables might be moving off your wrist — and Minimis is betting sunglasses are the next “must-have” training screen.
Starbucks is taking one of its most recognizable RTDs and giving it the modern “better-for-you” reset.
Starbucks isn’t just doing protein in cafés anymore, it’s taking the trend straight to the cooler.
Ghost might be bringing one of the most iconic chocolate drinks ever into the protein aisle.
Feb 25, 2026
5 min read
Plus news from Tom Brady, Kim K., Whoop, and Nike