Feb 25, 2026
•
2 min read
NOBULL’s “training brand” era is evolving into something bigger: an ecosystem that follows you from workout to workday.
Update isn’t just tweaking the formula — it’s rebuilding the brand with star power and a massive retail push.
Nike’s outdoor lane is getting a sharper identity—and ACG is back in the spotlight.
Gorilla Mind’s energy line is already one of the most “loaded” formulas in the category—and it’s getting a new flavor this week.