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PHX Energy Drink Ties Sales To Tunnel To Towers With A $1-Per-Case Giveback

Feb 25, 2026

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2 min read

PHX Energy Drink Ties Sales To Tunnel To Towers With A $1-Per-Case Giveback

Energy drinks are leaning into purpose marketing—and this one has a clear mechanism.

Animal Teams Up With The Iconic Candy Brand Smarties In New Authentic Collab

Feb 25, 2026

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1 min read

Animal Teams Up With The Iconic Candy Brand Smarties In New Authentic Collab

Two iconic brands. One very unexpected flavor... that makes total sense.

Americans Still Aren’t Walking Enough, And The Data Is Pretty Brutal

Feb 25, 2026

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2 min read

Americans Still Aren’t Walking Enough, And The Data Is Pretty Brutal

We love tracking steps. We just... don’t take enough of them.

WHOOP Is Doubling Down On Pro Sports With Ferrari F1 And Al Nassr

Feb 25, 2026

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2 min read

WHOOP Is Doubling Down On Pro Sports With Ferrari F1 And Al Nassr

The wearable wars are moving from consumers to elite teams—and WHOOP is making aggressive plays.

Ryse Is Relaunching Clear Protein With New Flavors And A Cleaner Build

Feb 25, 2026

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2 min read

Ryse Is Relaunching Clear Protein With New Flavors And A Cleaner Build

Clear protein is back on the menu—without the foam drama.

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