Ghost co-founder/CMO Ryan Hughes teased a Yoo-Hoo–flavored ready-to-drink protein shake, and the internet did what it always does with Ghost: assumed it’s a matter of time before it’s everywhere.
The early product details
Early coverage points to a can built around classic Yoo-Hoo chocolate flavor with:
25g protein
~110 calories
A sleek RTD format meant to be “drinkable daily,” not a thick shake.
Why this matters
Ghost has always been elite at tapping into culture + flavor nostalgia — and RTD protein is one of the biggest “convenience macro” categories right now. If this lands with good taste and clean texture, it’s a cheat code for repeat purchases.
What to watch next
Whether it’s a one-flavor debut or a full line (they’ve tried bottled protein RTDs in the past)
Retail partners (Ghost loves big-box visibility)
How close this is to production
Citations
https://www.stack3d.com/2026/02/yoohoo-ghost-protein-shake.html
https://www.instagram.com/p/DVRdAaHETwu/