What’s happening
Starbucks is launching Starbucks Coffee & Protein — a bottled ready-to-drink lineup hitting grocery and convenience stores March 23, 2026.
What’s in the bottle
Each 12oz bottle is positioned as a “macro coffee” option with:
22g complete protein
5g prebiotic fiber
Five vitamins and minerals
2g sugar
Two flavors: Classic Caffè and Caffè Mocha
Why this matters
This is Starbucks trying to own a daily habit beyond café visits. RTD protein coffee is the perfect cross-category bridge: it’s coffee, it’s function, and it makes your morning routine feel “productive.”
What to watch next
Retail placement (front cooler wins)
Whether it expands into more flavors or formats
How it competes vs. existing RTD protein coffees already fighting for space