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Thrive Market Drops Alcohol And Bets Big On Non Alcoholic Beverages

Dec 22, 2025

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4 min read

Thrive Market Drops Alcohol And Bets Big On Non Alcoholic Beverages

The online grocer is going dry and replacing its booze aisle with more than 100 zero proof options.

Puma’s Deviate Nitro Elite Hyrox Is The First Shoe Built Just For Hyrox Races

Dec 22, 2025

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4 min read

Puma’s Deviate Nitro Elite Hyrox Is The First Shoe Built Just For Hyrox Races

High traction grip, NITROFOAM Elite cushioning and a carbon plate are tuned for sleds, runs and wall balls in one shoe.

C4 Launches Pocket Sized Performance Energy Shots With Popsicle And Hawaiian Punch Flavors

Dec 22, 2025

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3 min read

C4 Launches Pocket Sized Performance Energy Shots With Popsicle And Hawaiian Punch Flavors

Two ounce bottles pair 200 milligrams of caffeine with frozen treat collabs for game day fuel.

Fruity Cereal Joins Jocko Molk Protein Shake Line With 30 Grams Of Protein

Dec 22, 2025

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3 min read

Fruity Cereal Joins Jocko Molk Protein Shake Line With 30 Grams Of Protein

The slow release Molk RTD gets a cereal milk twist for people who want nostalgia with their macros.

Playboy Enters The Energy Drink Game With 200 Milligrams Of Caffeine And Bold Flavors

Dec 22, 2025

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4 min read

Playboy Enters The Energy Drink Game With 200 Milligrams Of Caffeine And Bold Flavors

Playboy Energy Drink targets Gen Z with cheeky names, 30 calories and full strength caffeine.

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