Puma and Hyrox have been partners for years, but now they are taking that relationship into hardware. The Deviate Nitro Elite Hyrox is Puma’s first running shoe designed specifically for Hyrox competition, built to handle eight kilometers of running plus eight brutal workout stations in the same event.
Built For Hybrid Racing
Hyrox is a hybrid fitness race that stacks runs with ski erg, sled pushes and pulls, burpee broad jumps, rows, farmer’s carries, lunges and wall balls. That mix demands a shoe that can:
Grip on polished indoor surfaces and turf
Stay stable under lateral and loaded movements
Still feel fast and efficient during the running segments
The Deviate Nitro Elite Hyrox is Puma’s answer to that checklist.
Key Tech Features
Puma is pulling together its top tier running technology and retooling it for functional racing. The shoe includes:
A full coverage PUMAGRIP outsole with a specially engineered lug pattern for multi surface traction
NITROFOAM Elite cushioning tuned for high level energy return throughout the race
A full length carbon fiber PWRPLATE for propulsion and support
An ultra light ULTRAWEAVE upper for breathability and secure lockdown
Stack height and geometry are built to feel like a modern plated distance shoe while still offering enough stability for heavy hybrid movements.
Launch Timing And Availability
The Deviate Nitro Elite Hyrox is scheduled to launch globally on February 19, 2026, with availability planned:
On Puma’s website
In Puma flagship stores
At Hyrox events and via the Hyrox online shop
Through select performance retailers
Puma has already seeded pairs to its elite Hyrox athletes, including world champions and record holders, who will race in the shoe at major Hyrox events leading into launch.
Why It Matters For Hyrox As A Sport
A dedicated competition shoe from a global brand gives Hyrox more legitimacy as a sport. It signals that:
Hybrid racing is big enough to warrant sport specific footwear
Puma sees long term value in being the performance leader for the category
Athletes now have a single shoe option purpose built for exactly what they do on race day
For competitors, it is one more variable they can control while chasing faster times and cleaner races.
Citations
“PUMA Go HAM on Tech with the Deviate Nitro Elite Hyrox”
https://www.sneakerfreaker.com/performance/releases/puma-deviate-nitro-elite-hyrox-price-buy-release-date Sneaker FreakerPuma Deviate Nitro Elite Hyrox product page
https://us.puma.com/us/en/pd/puma-x-hyrox-deviate-nitro-elite-3-mens-running-shoes/312291 PUMA“Puma Deviate Nitro Elite Hyrox performance shoe built specifically for Hyrox competition”
https://endurance.biz/2025/industry-news/puma-deviate-nitro-elite-hyrox-performance-shoe-built-specifically-for-hyrox-competition Endurance“Puma Unveils First of its kind Deviate Nitro Elite Hyrox”
https://modernathlete.co.za/2025/12/puma-unveils-first-of-its-kind-deviate-nitro-elite-hyrox Modern AthleteHyrox background and race format overview
https://en.wikipedia.org/wiki/Hyrox Wikipedia+1