C4 Energy is shrinking its performance drink into a 2 ounce shot format and loading it with familiar flavor collaborations. The new C4 Performance Energy Shots are built for people who want full energy and performance ingredients without committing to a full 16 ounce can.

Instagram post

What Is Inside Each C4 Shot

Even in a tiny 2 ounce bottle, C4 manages to cram in a full strength formula. Each shot delivers:

  • 200 milligrams of caffeine

  • A 3.45 gram performance blend featuring CarnoSyn beta alanine and BetaPower betaine anhydrous

  • Vitamins and minerals for general energy support

  • Zero sugar with a low calorie profile

This setup mirrors the feel of a C4 performance energy can, but condensed into something that fits in a pocket or small gym bag pocket.

The Three Launch Flavors

C4 is leaning on some of its biggest flavor partners to make the shots stand out. At launch, the line includes:

  • Grape Popsicle in collaboration with Popsicle

  • Hawaiian Punch Fruit Juicy Red in collaboration with Hawaiian Punch

  • Frozen Bombsicle, a blue and red frozen treat inspired flavor

These flavors will be familiar to anyone who has tried similar collab flavors in the full size C4 cans or pre workout powders.

Why Shots Make Sense For C4

The shots give C4 a way to play in a few new spaces:

  • Checkout counters and impulse racks that do not have room for full cans

  • Gym front desks where people grab a quick hit before training

  • Travel and sport settings where people want energy but not a whole drink

For customers, it is a way to get a serious performance bump on days when a full can feels like too much liquid.

Citations

Keep Reading

No posts found