Playboy is the latest legacy lifestyle brand to jump into the energy drink category. The new Playboy Energy Drink leans into the rabbit head logo, cheeky flavor names and a familiar 200 milligram caffeine level that puts it right alongside many of the biggest performance energy brands.
What Is Inside Playboy Energy
According to early breakdowns, each 12 ounce can of Playboy Energy packs:
200 milligrams of caffeine
A blend of B vitamins
About 5 grams of sugar
Roughly 30 calories
That makes it a reasonably light energy drink in terms of calories, but not fully sugar free. The formula leans toward straightforward energy and mood support rather than a full pre workout style panel.
The Flavor Lineup
Playboy is leaning hard into branding with a five flavor menu at launch:
Naughty Berry (wild berry)
Razz Bunny (blue raspberry)
Sexy Peaches
Tropic Passion
Lovely Melons (watermelon based)
The cans use bright colors, bold typography and the iconic rabbit head, clearly aiming at store shelf stand out.
Who The Drink Is For
From the positioning and press language, Playboy Energy is being pitched primarily to:
Gen Z and younger millennial consumers
People who already buy energy drinks but want something with a little more attitude
Fans of flavored, lightly sparkling options rather than heavy, syrupy soda style drinks
The brand is also talking about “better for you” cues, with a relatively low calorie count and a simple formula compared to heavier, sugar loaded legacy energy drinks.
Where To Find It
Playboy’s energy drink is initially rolling out online and into select retail partners, with early availability in:
Direct to consumer channels
Large online marketplaces
Select convenience and specialty retail as distribution grows
With a name this recognizable, expect to see it show up quickly wherever energy drinks already command a big chunk of fridge real estate.
Citations
Media legend Playboy now has an energy drink with 200 milligrams of caffeine and 30 calories a can
https://www.stack3d.com/2025/12/playboy-energy-drink.html Stack3d+1Playboy Energy Drink brand page and flavor list
https://www.stack3d.com/brands/playboy Stack3d“Playboy Gets Bold Line of Energy Drinks Thanks to New Bev Deal”
https://parade.com/food/playboy-energy-drinks-debut-flavors-photo-2025 ParadePlayboy Energy Drink press release on performance, pleasure and passion for Gen Z
https://www.wvnews.com/news/around_the_web/partners/pr_newswire/subject/new_products_services/playboy-energy-drink-to-fuel-performance-pleasure-passion-for-gen-z/article_7ab9ad5e-d1b3-547f-877f-bc050dd9348a.amp.html WV News