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David Protein Launches Bronze, a Candy Bar Style Upgrade to Its High Density Protein Bars

Jan 8, 2026

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3 min read

David Protein Launches Bronze, a Candy Bar Style Upgrade to Its High Density Protein Bars

Bronze drops the protein slightly but keeps the calories tight and adds a full crunchy chocolate coating.

1st Phorm Adds Silver Lightning to Phorm Energy With a Bold Citrus Profile

Jan 7, 2026

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3 min read

1st Phorm Adds Silver Lightning to Phorm Energy With a Bold Citrus Profile

A new permanent flavor joins the Phorm Energy lineup with a silver can and a sweet citrus taste.

Magic Spoon Branches Into Protein Toaster Pastries With 11g Protein Each

Jan 7, 2026

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3 min read

Magic Spoon Branches Into Protein Toaster Pastries With 11g Protein Each

The cereal brand moves into a Pop Tart style format with three flavors and a familiar macro first approach.

Alani Nu Finally Drops Cherry Bomb, a Cherry Vanilla Cola Energy Flavor

Jan 7, 2026

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3 min read

Alani Nu Finally Drops Cherry Bomb, a Cherry Vanilla Cola Energy Flavor

The long teased flavor is live now with 200mg caffeine, zero sugar, and a deeper cherry cola vibe.

UFC Star Sean O’Malley Is Launching doingwell, a Third Party Tested Electrolyte Brand

Jan 7, 2026

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4 min read

UFC Star Sean O’Malley Is Launching doingwell, a Third Party Tested Electrolyte Brand

A new “clean hydration” drop uses a subscription based Insider Club model and leans hard into testing and compliance.

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