Phorm Energy is adding a new flavor called Silver Lightning, expanding a lineup that has been building steady momentum in the convenience and fitness retail channel. The new can keeps the brand’s clean, premium look and leans into the “silver energy” aesthetic that tends to signal crisp citrus and bright refreshment.

Silver Lightning is positioned as an energizing, refreshing citrus flavor. It is meant to be distinct from Orange Fury, giving the lineup another citrus lane without duplicating what already exists.

Phorm Energy is positioned around three pillars:

Multiple retailer listings and product descriptions consistently list 200mg of caffeine per 16oz can, placing it in the standard performance energy tier without pushing into extreme stim territory.

Phorm Energy has been expanding distribution and building a clear identity that sits between mainstream energy and supplement adjacent performance drinks. A new permanent flavor keeps the fridge fresh and gives retailers another SKU that fits the brand’s clean, low sugar positioning.

Silver Lightning is not a wild flavor swing. It is a smart expansion that supports Phorm Energy’s growing presence with a familiar, mass appealing citrus profile in a can design built to stand out on shelf.