Magic Spoon is officially expanding beyond cereal and snacks with Protein Pastries, a toaster pastry style product built to match the brand’s core promise: higher protein, low sugar, and kid nostalgia without the carb bomb.

This is Magic Spoon trying to win a new eating occasion. Not just breakfast cereal, but the grab and go pastry slot that has been dominated by sugar for decades.

According to early product details and coverage, each pastry comes in around:

That is not as aggressive as some ultra high protein pastries in the category, but it is consistent with Magic Spoon’s approach of balancing macro improvement with taste and texture.

Early listings show three flavors:

These are classic toaster pastry lanes for a reason. They are familiar, easy to understand, and built for the “adult kid breakfast” audience Magic Spoon already owns.

Protein pastries are becoming a real subcategory. Consumers want options that feel like dessert but contribute meaningful protein. Magic Spoon’s entry is likely to appeal to:

Magic Spoon Protein Pastries are a natural extension for the brand. The question will be taste and texture. If the bite holds up, this could become a new staple format for the company and a real competitor in the growing protein pastry aisle.