David Protein has built its brand on extreme protein density. The original “Gold” bar is designed to maximize protein within a low calorie ceiling. Now David is introducing Bronze, a new bar that pivots toward taste and texture, aiming for a more candy bar style experience.

The key trade is simple:

Bronze drops protein to 20g, keeps 0g added sugar, and still holds calories at 150, according to both brand materials and industry coverage.

Bronze is built around a full coating of chocolate and crunchy pieces. This is the design language of modern top selling protein snacks. It is less minimalist, more dessert, and more “treat with benefits.”

David is essentially acknowledging what the market has shown repeatedly: the best selling bars are often the ones that feel like candy first and protein second.

Protein bar competition is intense. A brand can win with macro superiority, but taste is what creates repeat purchases. Bronze is David’s attempt to keep its macro advantage while competing directly with the most craveable bars on shelf.

Bronze is a smart move because it expands David’s customer base. It gives macro purists a new option without abandoning the brand’s tight calorie ceiling. If the taste matches the promise, Bronze could become the flavor line that turns David from niche favorite into broader mainstream snack brand.