Feb 11, 2026
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2 min read
Protein RTDs going into coffee is a logical next step — but Nurri is doing it in a way we don’t see often.
Bodybuilding legends don’t just diversify — they diversify aggressively. Ronnie might be the GOAT of that.
Big food keeps “protein-ifying” everything — and Kraft just joined the party in a very loud way.
BPN is making a cleaner protein play — and it’s one of the easiest “yes” expansions a performance brand can make.
The “small can, big function” trend is spreading — and Bucked Up is officially in.
