Feb 11, 2026
•
2 min read
Bodybuilding legends don’t just diversify — they diversify aggressively. Ronnie might be the GOAT of that.
Big food keeps “protein-ifying” everything — and Kraft just joined the party in a very loud way.
BPN is making a cleaner protein play — and it’s one of the easiest “yes” expansions a performance brand can make.
The “small can, big function” trend is spreading — and Bucked Up is officially in.
The beauty-wellness crossover keeps getting more literal: “glow inside” meets “glaze outside.”
