What’s happening
Bucked Up is launching a 7.5oz (222ml) version of its energy drink, taking it below the typical 16oz/12oz U.S. standard — and even below the “small can king” territory most people associate with 8.4oz formats.
What changes in the mini can
To match the smaller format, Bucked Up is dropping caffeine to 100mg (down from 300mg in the full-size 16oz). The brand is still keeping its “performance energy” identity by retaining supporting ingredients commonly tied to focus and energy positioning.
Flavors in the rollout
The mini can launch is built around four existing flavors:
White Gummy Deer
Miami (pineapple + strawberry)
Frosted Lemonade
Rocket Pop
Why this matters
Mini cans unlock new use cases: quick hit, easier stacking, lower stimulation barrier, and a different purchase moment (more like “grab two” than “commit to one big can”). It’s also a smart move for brands with high-caffeine flagships that want an entry point for more casual consumers.