Feb 19, 2026
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2 min read
Redcon1’s Jolt partnership is officially expanding beyond “energy drink in a soda costume” — into something closer to a modern functional soda.
Feb 11, 2026
4 min read
Plus news from BUM Energy, Oura, and Bucked Up
Athletes keep getting smarter about brand alignment — and energy drinks remain one of the easiest fits.
This is the “creator economy meets supplement operator” play — but with real assets, not just a collab flavor.
Protein RTDs going into coffee is a logical next step — but Nurri is doing it in a way we don’t see often.
