Feb 11, 2026
•
4 min read
Plus news from BUM Energy, Oura, and Bucked Up
2 min read
Athletes keep getting smarter about brand alignment — and energy drinks remain one of the easiest fits.
This is the “creator economy meets supplement operator” play — but with real assets, not just a collab flavor.
Protein RTDs going into coffee is a logical next step — but Nurri is doing it in a way we don’t see often.
