Apr 1, 2026
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2 min read
Create is turning creatine into more of a daily ritual product, not just a gym supplement.
Mar 26, 2026
5 min read
Plus news from Kraft, BUM Energy, and Chipotle
Freaks of Nature is trying to merge hydration and beauty-from-within into one product, and it is giving the category a much more specific skin-first story in the process.
Costco is not trying to out-innovate the energy drink market. It is trying to underprice it.
Bum Energy is taking the energy category into a new format with a launch that looks built for convenience, discretion, and impulse trial.
