Archive | The Weekly Rep

Chee Hoo Launches Protein Pops Ahead Of Summer With 12g Of Whey Protein

Apr 1, 2026

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2 min read

Chee Hoo Launches Protein Pops Ahead Of Summer With 12g Of Whey Protein

Chee Hoo is taking protein into the freezer aisle with a tropical format that feels much more like a treat than a supplement.

Create Launches Creatine + Electrolytes As It Expands Beyond Standalone Creatine

Apr 1, 2026

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2 min read

Create Launches Creatine + Electrolytes As It Expands Beyond Standalone Creatine

Create is turning creatine into more of a daily ritual product, not just a gym supplement.

Edition #151 | Meat Cereal Is Now A Real Thing

Mar 26, 2026

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5 min read

Edition #151 | Meat Cereal Is Now A Real Thing

Plus news from Kraft, BUM Energy, and Chipotle

Freaks Of Nature Launches A “Skin Electrolyte” Built Around Hydration And UV Support

Mar 26, 2026

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2 min read

Freaks Of Nature Launches A “Skin Electrolyte” Built Around Hydration And UV Support

Freaks of Nature is trying to merge hydration and beauty-from-within into one product, and it is giving the category a much more specific skin-first story in the process.

Costco’s Kirkland Signature Energy Drink Looks Like A Serious Price Disruptor

Mar 26, 2026

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2 min read

Costco’s Kirkland Signature Energy Drink Looks Like A Serious Price Disruptor

Costco is not trying to out-innovate the energy drink market. It is trying to underprice it.

Chee Hoo Launches Protein Pops Ahead Of Summer With 12g Of Whey Protein

Create Launches Creatine + Electrolytes As It Expands Beyond Standalone Creatine

Edition #151 | Meat Cereal Is Now A Real Thing

Freaks Of Nature Launches A “Skin Electrolyte” Built Around Hydration And UV Support

Costco’s Kirkland Signature Energy Drink Looks Like A Serious Price Disruptor

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