What’s Happening
Create has launched a new Creatine + Electrolytes Mix in stick packs, pairing 5g of Creapure creatine monohydrate with 800mg of electrolytes and 1,000mg of taurine. The product is also described as caffeine-free and sugar-free, with flavors including Lemon Lime, Watermelon, and Passionfruit.
The launch comes alongside a broader growth push for the brand. Fitt Insider reported that Create recently raised $20 million, while NutraIngredients said the new product will be sold on Create’s website, on Amazon, and exclusively in Target stores starting April 12, a move expected to double the brand’s distribution footprint just six months after its initial rollout.
Why It Matters
This is a smart extension because it moves creatine further into the daily-wellness lane. Instead of asking consumers to take separate products for performance, hydration, and routine energy support, Create is packaging those benefits into one format that feels easier to use consistently. That matters for a category where compliance is a big part of results.
It also shows how creatine brands are starting to think more like platform brands. Gummies got Create into mass retail, but a drink-mix format gives it another use occasion and another way to stay in consumers’ routines. The Target exclusivity adds real scale, too.
Sources:
Create – https://trycreate.co/products/creatine-electrolytes-mix
Fitt Insider – https://insider.fitt.co/create-lands-20m-adds-electrolytes/
NutraIngredients – https://www.nutraingredients.com/Article/2026/03/30/create-raises-20m-in-series-b-to-expand-creatine-access-and-innovation/