Apr 1, 2026
•
2 min read
Joey Swoll-backed Taste Flavor Co. is turning social momentum into a much bigger retail opportunity.
Perfect Bar is pairing higher protein with digestive wellness in a refrigerated format.
Protein soda is moving past novelty status and into a real national retail footprint.
3 min read
Joseph Baena didn’t just make his bodybuilding debut, he left with three wins and one runner-up finish.
Chee Hoo is taking protein into the freezer aisle with a tropical format that feels much more like a treat than a supplement.
