Apr 1, 2026
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2 min read
Prime is pushing deeper into performance nutrition with a protein shake that adds shelf-stable creatine.
Joey Swoll-backed Taste Flavor Co. is turning social momentum into a much bigger retail opportunity.
Perfect Bar is pairing higher protein with digestive wellness in a refrigerated format.
Protein soda is moving past novelty status and into a real national retail footprint.
3 min read
Joseph Baena didn’t just make his bodybuilding debut, he left with three wins and one runner-up finish.
