Jul 9, 2026
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1 min read
Bloom is getting into the Halloween spirit early with a spooky new pear-flavored energy drink.
Grüns is adding a refreshing summer-inspired flavor to its Superfood Greens Gummies lineup with the launch of Raspberry Lemonade.
Liquid I.V. is expanding its Sugar-Free Hydration Multiplier lineup with a tropical-inspired Lychee Sorbet flavor.
2 min read
RYSE is expanding its soda-inspired lineup with a Cream Soda energy drink exclusive to The Vitamin Shoppe.
Jul 2, 2026
The oats giant enters the grab-and-go protein game with a shake-up powder that packs 23 grams of protein and 23 grams of carbs per serving.