What's Happening
RYSE has officially launched a new Cream Soda flavor for its RYSE Fuel Energy Drink lineup, adding another nostalgic soda-inspired option to its growing portfolio of beverages.
The new flavor is available exclusively at The Vitamin Shoppe, continuing the retailer's partnership with RYSE on specialty flavor launches. Cream Soda joins other recent soda-inspired releases, including Root Beer Float, while expanding the brand's collection of beverage-inspired flavors.
Like the rest of the RYSE Fuel lineup, Cream Soda comes in a 16-ounce can and delivers 200mg of natural caffeine. The formula also includes 500mg of N-acetyl L-tyrosine, 250mg of Cognizin® citicoline, 100mg of L-theanine, and huperzine A, combining energy with ingredients aimed at supporting focus and cognitive performance. The drink remains zero sugar and contains just five calories per can.
The new flavor is available in single cans at participating Vitamin Shoppe stores and in 12-pack cases online, giving consumers another exclusive option within the retailer's growing energy drink assortment.
Cream Soda continues RYSE's strategy of pairing familiar soda flavors with its performance-focused energy formula, further expanding one of the most diverse flavor portfolios in the category.
Why It Matters
Soda-inspired flavors have become one of the fastest-growing trends in the energy drink space, giving brands a way to tap into nostalgia while offering something different from the traditional fruit and candy flavors that dominate the category. Cream Soda expands that strategy with a flavor that has long been popular in soft drinks but remains relatively uncommon in functional beverages.
The Vitamin Shoppe exclusive also reinforces RYSE's growing retail strategy. Exclusive launches help strengthen retailer relationships while giving dedicated customers a reason to visit stores and try products they can't find through other channels. As competition intensifies, these retail partnerships are becoming just as important as flavor innovation itself.
Bigger Picture
Energy drink brands are increasingly borrowing inspiration from classic sodas, frozen treats, and legacy beverages to create products that feel familiar while still delivering modern performance benefits. Nostalgia has become a powerful tool for attracting both longtime energy drink consumers and shoppers looking for something new.
For RYSE, Cream Soda represents another step in the brand's evolution from a supplement company into a mainstream beverage player. With an expanding lineup of retailer exclusives, licensed collaborations, and seasonal releases, the company continues to build one of the broadest flavor portfolios in the functional energy category.
Sources
The Vitamin Shoppe – https://www.vitaminshoppe.com/p/ryse-fuel-cream-soda-12-drink-s/rys-17779
Instagram – https://www.instagram.com/p/DaVXCTUxBtm/