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Barebells Adds a Cookie Flavor to Its Protein Milk Drink Lineup

Jul 2, 2026

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2 min read

Barebells Adds a Cookie Flavor to Its Protein Milk Drink Lineup

The protein-bar giant expands its canned Protein Milk Drink line for the first time, tapping its most beloved flavor with a Cookie option packing 24 grams of protein.

REP Fitness Launches the Strive Air Bike, Its First Rethink of the Category in a Decade

Jul 2, 2026

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2 min read

REP Fitness Launches the Strive Air Bike, Its First Rethink of the Category in a Decade

The Colorado strength-equipment brand enters the air bike category with patent-pending Variable Pitch Resistance, letting riders adjust resistance independent of how fast they pedal.

NOBULL Drops Four New Colorways for Its Journey 2 Running Shoe

Jul 2, 2026

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2 min read

NOBULL Drops Four New Colorways for Its Journey 2 Running Shoe

The training brand refreshes its comfort-first daily running shoe with four summer colorways as it pushes deeper into the everyday-running market.

Laird Superfood Launches a Protein Matcha With Lion's Mane and Electrolytes

Jul 2, 2026

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2 min read

Laird Superfood Launches a Protein Matcha With Lion's Mane and Electrolytes

The Laird Hamilton-founded brand stacks protein, matcha, lion's mane, and electrolytes into one instant iced drink mix, its first product to combine caffeine and electrolytes.

BPN Adds a Caffeinated Watermelon Flavor to Its Go Gel Endurance Line

Jul 2, 2026

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2 min read

BPN Adds a Caffeinated Watermelon Flavor to Its Go Gel Endurance Line

The endurance line adds a caffeinated Watermelon gel with 24 grams of fast carbs and coffea robusta caffeine, NSF Certified for Sport.

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