Feb 19, 2026
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2 min read
Amazon Basics is going after one of the most commodity-friendly supplements on earth: creatine.
Alani Nu keeps winning by doing one thing extremely well: making flavors people actually want to drink daily.
Kodiak is going after the “high-protein frozen breakfast” lane — but with better macros and an easy headline number.
Red Bull’s seasonal flavors are basically their own product calendar now — and Spring 2026 is getting a very “Sakura” profile.
Redcon1’s Jolt partnership is officially expanding beyond “energy drink in a soda costume” — into something closer to a modern functional soda.
