Apr 9, 2026
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2 min read
Instant Hydration is chasing nostalgia with a licensed ICEE collaboration that moves hydration powder into convenience-store flavor territory.
3 min read
Liquid I.V. leaned into the internet’s obsession with pickle juice and turned a prank into a real limited-edition launch.
Barebells is bringing one of its seasonal European-style flavors to the U.S., and it is doing it with an exclusive retail setup.
Most functional drink brands are still trying to keep you wired. Blue Bear is trying to own the opposite side of the day.
Bucked Up is expanding beyond traditional energy with two new canned lines built for different use cases.
