What’s Happening
Barebells has brought back its Sunny Smoothie Soft Protein Bar and is now offering it in the U.S. as a Vitamin Shoppe exclusive. The flavor returned this spring after first appearing internationally, while Vitamin Shoppe’s listing confirms the U.S. rollout through its own channels.
The macro details are clearly stated across the supporting sources. Barebells and Vitamin Shoppe both list the bar at 16g of protein with no added sugar and 200 calories. Barebells describes the flavor as a tropical, fruity soft bar with an exotic cream filling and a silky white chocolate coating.
Why It Matters
Barebells has been strong at making protein bars feel more like confectionery than functional food, and Sunny Smoothie fits that playbook well. The brand is not selling the hardest macro profile on the shelf. It is selling a flavor-first experience that still lands inside the performance-snacking category.
Bigger Picture
Seasonal and regionally staggered flavor drops keep the protein bar category fresh, especially for brands that already have trust with consumers. Giving Sunny Smoothie a U.S. exclusive through Vitamin Shoppe turns it into more of an event than a quiet SKU addition.
Sources:
Vitamin Shoppe – https://www.vitaminshoppe.com/p/soft-protein-bar-sunny-smoothie-12-bar-s/bar-17019
Barebells – https://barebells.com/product/sunny-smoothie/