Yeti built its name on coolers and rugged drinkware, not protein shakers. That changed this year when the Austin based brand quietly made one of its most interesting moves in the sports and wellness space. Yeti has acquired the designs, tooling, and intellectual property behind Helimix, the vortex style shaker bottle that turned a hexagon shaped cup into one of the most recognizable shakers on the market.

The price tag for the deal is reported at thirty eight million dollars in cash, according to multiple reports covering Yeti’s recent earnings calls and regional business filings.

For a company that already sells tumblers, bottles, and jugs in almost every outdoor setting imaginable, acquiring a niche shaker design is not just a random add on. It is a clear move toward the gym, the supplement aisle, and the growing world of hydration powders and protein ready drinkers.

Helimix is best known for its hexagonal shaker bottle that mixes powders without a metal whisk ball. The internal geometry of the bottle creates a vortex effect when shaken, breaking up clumps with nothing more than motion. That simple, ball free idea helped Helimix earn tens of thousands of positive reviews on Amazon and land distribution through retailers like GNC and Walmart.

Yeti did not purchase the Helimix brand to continue operating it as a standalone company. Instead, it acquired the designs, tooling, and intellectual property tied to the shaker itself. In plain language, Yeti now owns the core design and the rights to use and evolve that technology within its own drinkware line.

The deal closed earlier in the year, and Helimix is now entering its final chapter. The company announced that it will shut down near the end of November and is running a closing sale with steep discounts on remaining inventory. Many long time fans are buying the original bottle before it disappears.

On its website, Helimix told customers that it had been acquired by Yeti and that the current run of bottles would be the last under the Helimix name. The closing notice thanked customers for helping build what it described as one of the most innovative shaker bottles on the market and hinted that the design would continue under Yeti in the future.

Yeti leadership has echoed that message. In a recent earnings call, CEO Matt Reintjes said the company plans to relaunch an updated shaker design under the Yeti brand. It will be manufactured in the United States and built to target the growing sports and wellness hydration market.

The updated bottle is expected to keep the ball free mixing concept while adding Yeti’s approach to durability and construction. Details remain limited, but the message is clear. Yeti does not just want to participate in the shaker category. It wants to lead it.

Yeti has appealed to gym goers for years with its durable tumblers, large water bottles, and insulated jugs. The Helimix acquisition moves the brand directly into the heart of the supplement world.

Helimix already proved that a ball free, geometry based shaker design can win among protein and pre workout users. Yeti brings massive retail presence, manufacturing capability, and brand strength. Together, the two could create a new dominant player in a category currently led by long established shaker companies.

Yeti also positioned the deal as part of a broader push into sport, health, and wellness. The company referenced a market worth more than two and a half billion dollars connected to powders and supplements that require mixing.

For supplement brands, this means more gym bags might soon hold Yeti shakers. For consumers, it likely means a shaker that blends Helimix’s mixing ability with Yeti’s durability.

Fans of Helimix are rushing to buy remaining inventory, knowing the original bottle will not return. Fitness communities online are already split between excitement and curiosity.

In a Reddit thread discussing the acquisition, several users who own Helimix shakers said they are the best daily shakers they have used. Others said they hope Yeti will eventually release an insulated version. Many simply want to see how Yeti incorporates the vortex geometry into its signature look.

Business and drinkware outlets have called the move a smart shortcut for Yeti. Instead of designing a shaker from scratch, the company purchased a proven concept and brought it in house. Industry writers note that this is another example of large outdoor brands expanding further into fitness and wellness.

The short term plan is simple. Helimix will sell through remaining stock, close operations, and turn its design future over to Yeti. Yeti will then roll out its own version of the shaker, built around the Helimix concept but engineered and branded to fit within its broader lineup.

The long term questions are bigger. How heavily will Yeti push the shaker into gyms, supplement stores, and digital channels? How will pricing compare with existing shakers? And will consumers pay a premium for a product that has historically been priced aggressively by competitors?

One thing is already clear. A thirty eight million dollar acquisition for a single shaker design signals that Yeti sees major upside in the fitness drinkware space. Protein, pre workout, and hydration powders all require mixing. Yeti intends to own that moment in the routine.

For now, Helimix fans have one last chance to grab the original bottle. What comes next will be chapter two of the vortex story, written in Yeti’s font and built with Yeti’s materials.

Stack3d coverage of Yeti acquiring Helimix’s shaker design and IP
https://www.stack3d.com/2025/11/helimix-sells-its-shaker-to-yeti.html

Business Observer report on Yeti’s thirty eight million dollar acquisition of Helimix assets
https://www.businessobserverfl.com/news/2025/nov/07/yeti-acquires-helimix-assets/

Helimix official announcement of acquisition and closing sale
https://helimix.com/

T3 analysis of Yeti’s shaker strategy and the sports and wellness hydration market
https://www.t3.com/active/outdoors/yeti-shaker-bottle-earnings-q3-2025

Reddit discussion on the acquisition and community reactions
https://www.reddit.com/r/YetiCoolers/comments/1ozadzi/yeti_acquires_helimix/

News Press regional coverage of the deal
https://www.news-press.com/story/money/2025/11/17/yetis-monster-move-brings-sw-florida-innovation-worldwide-stage-punta-gorda-charlotte-county-near-me/87259900007/